According to Prestige Maintenance USA, recent data indicates that devoting time to cleaning and daily maintenance directly impacts a business’s bottom line.
A discarded candy wrapper or grimy bathroom can ruin a customer’s shopping experience and result in them spending less time in your store.
” For sales to support the cost of running a storefront, consistency across multiple locations, tidiness and great in-store experiences are critical to success.”
~ Jason Dinverno, COO of Prestige Maintenance USA
Retailers that neglect the cleanliness of their stores face some worrisome statistics. In fact, according to M/A/R/C Research and National In-Store, 14% of shoppers will stop visiting a location if the store does not achieve their expected level of cleanliness, and 29% will only patronize a less-than-tidy retailer if absolutely necessary.
So what do you need to do to ensure that your store’s cleanliness makes an excellent impression that draws customers back again and again? Read on for five ways to prepare your store for the spring season…
Spring Cleaning Your Retail Store
1. Pay Special Attention to Your Entry
“Your entry is really important,” says Dinverno, the COO of Prestige Maintenance USA. “Your walk-up and walk into the store is where guests are going to get their immediate impression.”
Evaluate your store from the outside. Are the windows clean? Could you use a fresh coat of paint? Is there litter or trash on the sidewalk in front of your store? Is the entryway floor smudged and dull? Try to view your entry through the eyes of a first time visitor. If there are things that scream “outdated”, “sloppy”, or “lack of maintenance”, fix them!
2. Clean Your Restrooms Until They Sparkle
According to Simple Marketing Now, a Cintas survey revealed that 45% of participants would avoid a retail establishment if they encountered dirty restrooms, Your restrooms represent a crucial opportunity to influence shoppers in a positive way, so it’s important that you do a thorough cleaning, including wiping down the walls, doors, and knobs. Make sure that hand dryers, paper towel dispensers, and toilet paper holders are repaired and functional.
3. Don’t Overlook the Dressing Rooms
It’s easy to get caught up in focusing on the sales floor. But fitting rooms represent an important space where 80% of purchasing decisions are made. Make sure the mirrors are clean, that the locking mechanisms are functional, the carpet is clean, and that the entire area is deodorized to provide a pleasant fitting experience.
4. Thoroughly Clean the Checkout Area
Not only is a cluttered, dirty checkout area unprofessional and uninviting, it’s also a high traffic area that is constantly being touched. Be sure to use an all-purpose surface cleaner/disinfectant on counters, keyboards, and anywhere else staff or customers frequently touch. Vacuum or dust around CC machines, the cash drawer, etc. and keep counters and checkout stands clutter-free with designated spots for pens, paper, and other items. Don’t forget to clean out drawers and organize them so you can always find what you’re looking for quickly.
5. Tidy up the Sales Floor
Cobwebs hanging over your shelves won’t encourage extended browsing. Spend some time dusting shelves, wiping off ceilings and walls, and cleaning window display areas.Wash light fixtures and change bulbs that have gone out. Don’t forget to wipe down doors and knobs. Clean or replace floormats and remove staples, tape, and old decoration remnants from walls or counters. Also, you’ll want to replace broken, faded, or torn props and make sure floors are swept, polished and/or vacuumed and that the store’s interior smells fresh, not stale or musty.
How to Execute Your Store’s Spring Cleaning
You may have the best of intentions to clean your store for the spring season, but without a little organization, your intentions can fizzle quickly in the face of a seemingly daunting task. Here are a few suggestions to get you started off on the right foot:
- Plan a “fun” cleaning day – The Retail Doctor suggests inviting your staff to come in wearing dress-down clothes and supplying them with brightly colored cleaning supplies, including gloves, buckets, Swiffers, etc.. Assign them crazy cleaning names such as Mopping Molly and Dusting Douglas. Play upbeat music to get them energized and provide them with lunch. Assign specific areas to teams and make it a competition. Take photos of the event and post them to your social media pages. These types of gestures will help keep your staff motivated and make a not-so-enjoyable job seem fun!
- As with house cleaning, work on the areas that will be seen by visitors first, then work your way back to your office and/or storeroom. These back office areas can be worked on when business is slow and won’t affect your customers’ impression of your store.
- Focus on perfecting just one area first. Be proud of what you accomplished! Use this spruced up area as the benchmark for what you want to achieve as you work your way around the store. By taking on just one area a week, or a night, your staff won’t be overwhelmed with cleaning tasks, and the job will get done before you know it.
Foot traffic is one of the most important elements in building a successful brick-and-mortar store. More traffic translates into more opportunities for customer engagement and sales, which can lead to higher revenues.
One of the things you can do to increase store traffic is to improve your establishment’s curb appeal and make a lasting impression with a clean and tidy interior that invites customers to come in and stay a while.
“The evidence is in: Cleanliness, sanitation and consistency…play a huge role in attracting new customers, satisfying current ones and ensuring guest loyalty at retail establishments.”
Source: Prestige Maintenance USA
Also published on Medium.