Why Blogging Still Matters in 2016…And Beyond

Problogger poses a question a lot of today’s marketers are wondering about: what’s the future of blogging when so many other social networks are becoming increasingly popular?

A valid concern in a world driven more and more by social media. And besides, there are so many blogs out there, and the competition is so fierce, why should you bother wasting your time and energy?

Whether you’re a brick and mortar business, an aspiring entrepreneur, or a professional blogger looking to increase awareness of your personal brand, Problogger suggests giving some serious thought to the following quote from Bob Burg:

“All things being equal, people do business with, and refer business to, people that they know, like, and trust.”  

Source: freerangestock.com
Source: freerangestock.com

As far back as 2013, blogs were already ranking favorably with consumers for trust, popularity, and influence, according to Social Media Examiner.

In fact, blogs were revealed by a Technorati report to be the third most influential digital resource when making overall purchases.

But is that still true today?

Forbes offers three convincing reasons why blogging continues to be an important aspect of brand success:

  1. Blogging helps you become an authority on your chosen subject.
  2. Blogging remains one of the best ways to promote your brand in the SEO rankings.
  3. Blogging increases consumer engagement, encouraging people to connect with you.

As Evercoach points out, blogs provide you with a way to market yourself, give out free previews of your work, and establish yourself as an expert in your field…the three things you need to get new clients. Additionally, Social Media Examiner reminds us that, “blogging cultivates community, which is where influence is birthed.”

While it may take a little time to make blogging work for you, Forbes assures us that, done right, blogging really pays dividends. So start building relationships of trust with your audience today and witness the power of blogging.

Sherene Funk is the author of the contemporary romance Autumn in Your Arms and two small business e-books. She is a voracious reader who owns more books than she can ever read in this lifetime. A graduate of Brigham Young University, she worked in advertising for many years before moving to her current writing position at Rain Retail Software. She researches non-stop to see what successful retailers do and loves to share what she learns with small business owners.

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