What Does The Future Of E-commerce Look Like?

Paying for products and services over the internet has become a necessity in the modern world. We’re so used to the fact that we can buy or sell merchandise online with a few clicks of a button, that it’s almost impossible to imagine a future without e-commerce.

But online sales aren’t going to go away any time soon. In fact, by the year 2021, global e-commerce sales are predicted to reach approximately $4.5 trillion.

Is your business ready for that?

According to an HBR study of 46,000 shoppers, 73% use multiple channels to do their shopping, yet only 22% of North American retailers consider omnichannel a top priority.

With so many shoppers online, retailers must use omnichannel tools if they hope to deliver a seamless experience across all channels.

Additionally, companies that personalize the customer’s online shopping experience will have a distinct advantage because, as Gartner points out, businesses that successfully handle e-commerce personalization will see a 15% boost in profits by 2020.

Part of personalizing a customer’s online experience is making sure that they see products on your website that are relevant to them.

As the infographic below indicates, 74% of customers become irritated when they see products on a website that are irrelevant. That’s why 48% of them are willing to spend more when their personalization expectations are met.

From changing payment methods and automated customer service to subscription programs and same day delivery, e-commerce is always evolving—more than we can ever cover in one article.

So we’ve also included this insightful infographic, from our friends over at Subscriptionly, to inform you of more trends that will define the future of e-commerce. Check it out…

60 Stats & Trends That Will Define The Future of E-Commerce

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Josh Wardini, Editorial Contributor and Community Manager at Seotribunal.com. With a preliminary background in communication and expertise in community development, Josh works day-to-day to reshape the human resource management of digitally based companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, Oregon.