Nope, we’re not talking about the restless phantoms in the iconic horror movie Poltergeist. Unlike poltergeists, the indomitable spirits we’re referring to won’t be exorcised. No sir, Millennials are here to stay, and according to a BBB article, “businesses can no longer afford to be complacent or out of touch” with this group.
In the next few years, Forbes predicts that Millennials will be “dominating the consumer market, outpacing Baby Boomers in spending power,” says BBB.
Statistics found on Marketing Profs indicate that Millennials are currently the largest living group, outnumbering previous generations at 87.5 million.
“Because so many Millennials are in charge of buying decisions, the world is changing and business trends for the upcoming years will have to cater more to this generation.”
BBB suggests that to understand Millennials, businesses simply need to “be where they are, online and on social media, connecting with them personally.” Here’s some of their marketing tips, collected from millennials themselves:
- Be Quick About It
If brands fail to grab the attention of Millennial consumers fast, their gone. Additionally, they want to read on the go on mobile devices. To successfully connect with and market to Millennials, give them what they want fast, and they’ll be more likely to purchase from you.
- Offer Inspiration
Quality content with a combination of personalized experiences and inspirational messages will motivate Millennials to purchase. But you must be willing to move beyond traditional marketing channels. Create a credible online presence through social media channels to engage Millennials and move them to purchase.
- Provide Helpful Resources
If you’re a business selling products or services, make sure you’re offering multiple channels through which Millennials can connect with your brand. You’ll also want to use search and social technologies that make it quick and convenient for Millennials to find what they want.
- Make Your Message Shareable.
Your social media channels need to provide content that’s educational, funny, and / or inspirational enough that Millennials can’t help sharing it with their friends and associations. It also needs to be highly relevant to their needs and interests.
- Honesty Goes a Long Way
You don’t need to use flashy ads. Millennials value honest brands with substance who hold a valuable position in their industry and are effective at communicating it without all the frills. Keep your brand authentic and truly provide something awesome…and Millennials will find you.
- Consumer Reviews Are Very Influential
Millennials looking to make a purchase will go with a brand that can be trusted. They count on consumer reviews and recommendations on your brand and product from friends and other influencers.
Marketing to Millennials All Boils Down to These Two Things
Winning over Millennials may seem like a daunting task, but, says BBB, “They aren’t as hard to reach as you might think.” Millennials recommend taking the time to understand how they communicate and how you can solve their problems. If you focus your efforts on those two things, you’ll be more likely to offer value, instead of what Millennials refer to as “noise.”