“We live in a world where your online reputation can be your strongest asset or your biggest liability,” says Forbes.
Everyone—from employers and clients to colleges and customers—is increasingly consulting Google before making important decisions. The information that comes up in your search results could mean the difference between gaining a new hire or losing a job candidate, acquiring a new customer or losing them to the competition, securing a meeting with a potential investor or missing out on a good opportunity.
“Your brand isn’t what you say it is, it’s what Google says it is” ~ Reputation VIP
The following statistics prove the importance of online reputation management:
Why Online Reviews are so Powerful
- Before visiting a business, 90% of consumers read online reviews
- According to 74% of consumers surveyed, positive reviews make them trust a local business more
- Every one star increase in a Yelp rating leads to a 5 – 9% increase in revenue
Why Search Results Matter
- 91% of online adults use search engines to find information on the web
- 65% of people believe online search is the most trusted source of information about people and companies—a higher level of trust than any other online or offline source
- 93% of searchers never scroll past the first page, using the first 10 search results to form their impression
How They Impact Business Revenue
- Businesses stand to lose 22% of business when potential customers find one negative article on the first page of their search results—a number that significantly rises with each negative article that comes up in the search query
- Nearly half of U.S. adults have Googled someone before doing business with them
- 45% of survey participants said they found something in an online search that made them decide not to do business with the person they were researching
- 56% of adults found something that reinforced their decision to do business with a person
How They Affect Hiring And Firing
- A company with a bad reputation can lose as much as 10% more per hire
- More than 80% of all job seekers use internet reviews to decide whether or not to pursue employment at a company
- 54% of job seekers read company reviews from employees on their mobiles
- 75% of employees say their employer does not–or does not know how to–promote their employment brand on social media
In today’s digital world, most people go online when they’re looking for a solution to a problem or require information about, well…pretty much everything.
If your online reputation is negative, people looking to buy your products or services, invest in your company or apply for employment with you are less likely to consider you as someone they want to do business with.
Managing your online reputation is an important part of maintaining and improving your online credibility so you present an image of your company that you can be proud of and others who want to do business with you can feel good about.
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