Social Media has become a world that can be overwhelming for anyone to enter, let alone a business.
So should you do it? The following headline from Jeff Bullas suggests not: 20 Reasons Why You Shouldn’t Use Social Media. However, you should never judge a book by its cover. You’ll have to read the list to get the full story.
We’ll give you the first ten reasons why you shouldn’t use social media here:
1. You are a traditionalist and value the “good old days”
2. You don’t want to be found
3. You don’t want to be heard
4. You have shares in the “Yellow Pages”
5. You like spending thousands on media you can’t measure
6. You highly value your perceived privacy
7. You don’t want to hear what your customers are saying
8. You don’t want any new customers as you are already too busy
9. You’re afraid people might say nasty things about you
10. You want to give your competition a head start
Bottom line, as a retailer, you need to have a social media presence. However, it’s important to remember to invest your time where it will have the greatest effect. Rather than feeling like you have to have a robust presence on every social media channel, pick a couple to focus on.
Choose channels that your customers frequent.
Pinterest or Instagram may be a good option if you have (or can take) a lot of great product photos (either by themselves or being put to good use) that customers would want to share. (Read: The Advantages of Using Pinterest to Attract Shoppers)
If you want to increase your customer interaction online, you may want to choose Facebook or Twitter where you can create back-and-forth conversations. (Read: World Facebook Expert Shares 10 Secrets to Higher Engagement)