According to Fivestars, blogs are one of the best ways to connect with your customers online. Building a rapport by sharing who you are and what your business is all about helps you attract potential customers and influence their purchase decisions.

“If you are running a business website without a blog, you are missing out on some big opportunities to engage your prospects and increase website traffic.” 

 

Source: Forbes

Unlike a static website, which doesn’t change or feature new content, blogs offer all the basics, along with loads of helpful information. Readers can not only learn from your content but engage with you through posting comments. That’s important in today’s social media-driven world where customer engagement is now expected online.

Here’s Why Blogs Rule the Internet 

As Forbes points out, Google likes blogs because the content is frequently updated and fresh, whereas millions of websites go unchanged each day. Fresh content is rewarded by Google with higher placement when people search for related subjects. This makes blogging one of the best organic methods for optimizing your site for search engines.

With each new blog post you publish, you’re creating another way for consumers to find you. Let’s say, for example, that you own a flower shop and you write a post about the best places to buy tropical plants in the city where you live. When someone searches for “where to buy tropical plants”, there’s a good chance that Google is going to offer up your post in the search results, especially if you’re publishing fresh new articles on a regular basis.

“Every business needs a blog. Not only does blogging provide a way to engage your site visitors, it also brings more traffic to your website.” 

 

Source: Forbes

A blog gives you the opportunity to demonstrate your industry expertise by sharing well-written, relevant content with your readers. “Over time,” says The Balance, “you can become known as a go-to resource that provides consistent and useful information to help your readers learn about new tools and resources, solve tough challenges and advance their own businesses.”

That’s the kind of content people like to share, and the more people who see and read your blog, the more likely you are to increase traffic to your site.

Business blogs also offer an alternative means of communication, collaboration, and sharing, according to The Balance. Regularly participating in the comments section on your blog through posting and responding to comments can help you build a community of people with shared interests, allowing you to collect valuable information about your readers in the process.

Lastly, a business blog is a great vehicle for showing your audience that you’re human. Inject some of your personality and company culture into your posts by occasionally using humor and slightly off-topic material. This will give your blog some individuality, while making you more relatable and approachable to your readers, suggests The Balance.

Conclusion

Although creating a successful business blog takes time and patience, the benefits can’t be denied. Remember, blogs are one of the best ways to connect with your customers online, as well as establish yourself as an expert in your field, generate leads, increase website traffic and get more sales.

About Author

Sherene Funk

Sherene Funk is a voracious reader who owns more books than she can ever read in this lifetime (but that doesn't stop her from collecting more). A graduate of Brigham Young University, she has published several humorous non-fiction articles and worked in advertising for many years before moving to her current position as a writer on modern retailing at Rain Retail Software. She researches non-stop to see what successful retailers do and loves to share what she learns with other small business owners through informative articles that address their unique needs.

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