So, you’ve written some really awesome articles, but no one seems to be clicking on them. What gives?
You can be the best writer onllne, but if your headline isn’t catchy enough to grab the attention of readers, your articles will be like hundreds and thousands of others “littering” the internet. We don’t have to tell you what that means for anyone who relies on content marketing to make a living.
Fortunately, there are 5 things you can do to create irresistable headlines that will turn lukewarm browsers into enthusiastic readers.
1. Make Your Headline Helpful – According to Online Earning King, people search the Internet for three main reasons: to find answers, to look for solutions, and to seek help. Does your headline fall under one of those categories? If not, you may not get the clicks you’re hoping for.
There’s a reason “How-To” and “The Best Way To” headlines are so popular…they promise answers or solutions to the questions people are seeking help for. A good example of a helpful headline that screams “Click Me!” is: How to Cure Acne Overnight.
Part of the reason these types of headlines get results is because they appeal to people on a very personal level.The more relatable you can make your headlines, the more you’ll increase your click rate. Just make sure you deliver the solution your headline is offering. A reader who finishes your article without getting the help promised will feel betrayed and will probably seek help from another site that actually delivers what their headlines offer.
2. Your Headline Should Be Specific And Benefit-Focused – People only click on headlines if they think they’re going to get something out of it, whether it’s a valuble piece of advice, an expert tip, or a previously unknown bit of information.
This means your headlines that contain generic advice or common knowledge. Readers who already know the answers to their queries, won’t feel inclined to read your article. Offer something new and fresh that catches the attention of your target audience. We like this example from Copyblogger: Now! Moonlight Your Way to a Million Dollars.
Where possible, your headline should use the language of your target audience and should include the word “You” to create a personal connection between you and your reader.
3. Your Headline Should be Clear and Concise – Avoid creating a three-sentence headline if you can explain it in a few words that are direct and to the point. Aim to create headlines that are no longer than 20 words. Use the following tips to achieve your ideal headline:
- Place keywords at the beginning of your headline
- Use emotional language to provoke drama and intrigue
- Include numbers
- Use an active voice
4. Turn Your Headline into a Vision With a Sense of Urgency – In addition to addressing the problems of your readers and offering them helpful solutions, your headline should summon a mental image of the positive things that can happen when they read your content.
Consider the following example from Online Earning King: “7 Things You Should Do Today To Get The Body You Want.” This headline accomplishes three important things:
- It targets the readers’ body issues
- It creates a sense of urgency with the word “Today”
- It conjures an enticing vision with the phrase “To Get The Body You Want”
Think about it. If you were the one with the body issues and you came across this headline, wouldn’t you click on it?
5. Your Headline Should Set You Apart From the Competition – Creating clickable headlines is good. But creating headlines that stand out from the competition is even better. lf your headlines are blending in with those of your competition, they’re not doing their job. Take the time to research what readers are searching for using the same topic. Then find out how your competitors are phrasing their headlines and create a better one.
You could also use a customer testimonial as your title, like the one Copyblogger suggests: “Quite simply, the finest design software ever released.” Another way to make your headlines stand out from the competition is to “add a little something extra to your headline that seems out of place, yet rings true”, says Copyblogger.
Here’s an excellent example: “Frustrated bartender develops incredible device to clean and disinfect your entire home…” While people tend to distrust traditional sales copy, ” the specificity or quirkiness” of this headline adds an oddly truthful aura that resonates with readers.
Need more help creating clickable headlines? Check out the following super helpful rescources: