The Growing Importance of Local Search

Take a quick second to read the revealing comic below…

Source: Sanctuary

We’re guessing you do NOT want to be like the struggling local business in the comic, right?

Well, guess what?

When consumers are looking for a local business that carries their favorite clothing brand, sells a particular book, or bakes their favorite artisan bread, they go online and search for the store that offers that particular product.

In fact, according to an infographic found on HubSpot, 50% of consumers who perform a local search on their smartphone visit a store within a day, as do 34% of consumers who search on a computer or tablet.

That’s why it’s so important to have a robust local SEO strategy that drives people to your store.

Here are 10 more statistics from the Go-Globe infographic that should guide your local SEO game plan going forward from here:

  1. 18% of local mobile searches result in a sale within one day.
  2. 60% of adults in America use smartphones and tablets to look for local product and service information.
  3. 50% of local-mobile searches are for business information like a local address.
  4. 78% of local-mobile searches result in offline purchases.
  5. 71% of consumers surveyed admit to looking up and confirming the location of a business before going to it for the first time.
  6. According to Go-Globe, 1 in 3 smartphone searches were made right before a store visit.
  7. 89% of survey participants say they’ve searched for a local business on their smartphone once a week or more, and 58% say they search daily.
  8. 46% of all searches on Google are local.
  9. 86% of consumers look-up the location of a business on Google Maps.
  10. 76% of local searches result in a phone call.

The Takeaway

Whether you have one storefront or several, a local SEO strategy is essential to increasing foot traffic and getting shoppers through your doors.

“Search engines rely on signals including local content, social profile pages, links, and citations to provide the most relevant local results,” says HubSpot. Optimizing these areas to boost your signals will ensure that your prospects find you—not your competitors—in local search results.

Read: 9 Strategies That Will Get You More Local Traffic

Also published on Medium.

Sherene Funk is the author of the contemporary romance Autumn in Your Arms and two small business e-books. She is a voracious reader who owns more books than she can ever read in this lifetime. A graduate of Brigham Young University, she worked in advertising for many years before moving to her current writing position at Rain Retail Software. She researches non-stop to see what successful retailers do and loves to share what she learns with small business owners.