The Best Point of Sale for Your Business – 6 Things to Look For

Your point of sale system should do much more than manage inventory and allow you to track transactions. The right POS will help you grow your business while also making your life easier by saving you time and hassle.

When you are looking for a point of sale system, you’ll want to look for these 6 characteristics. 

 

#1. Get a POS that syncs in real time.

A point of sale system should sync all of your inventory in real time. You need one that manages your in-store and online inventory. 

Find a POS that uses one database to draw info on so what customers see on your website is up to date. You don’t want to have a customer purchase something online only to find that that item was actually sold in your store that morning but hadn’t been updated. 

Give customers (and yourself) a great experience so they’ll keep coming back for more. 

 

#2. Get a POS that is integrated with an awesome ecommerce website.

If you’re going to have a POS that manages your online and in-store inventory, you should make sure you have a great e-commerce website that is not only fully integrated with the POS but also helps you promote your products.

For example, Rain users have the edge over their competitors because their ecommerce websites are built to do well in search results. The product pages have the right code built into them so they are more likely to show up when customers are searching online. 

Once customers click through to that page, they are brought to an attractive website that is secure and easy to use. It is also built to be mobile-friendly. 

It’s not enough to just have an ecommerce website; you need to have one that is built to first pull in traffic and then to provide a great customer experience that results in getting customers through the checkout process and coming back again.

#3. Get a POS that is seamless.

You likely do much more than manage inventory. You may also offer rentals, consignment items, classes, subscriptions, and more. 

Save yourself time by choosing a system that does all of these things. You don’t want to have to worry about logging into and dealing with multiple systems (and companies) or switching from one system to another. 

Having one seamless system is important for your own sanity and for that of your employees, but is also important when you are wanting to provide your customers with a good experience. 

You don’t want to keep them waiting because the process to purchase a product, rent an item, and sign up for a class is such a hassle. Long lines and long wait times are what drive customers away. Not what you want. 

On the other hand, a smooth experience will not only cause your customers to come back again but will also give them a reason to recommend your business or services to a friend, which is the best marketing you can get.

 

#4. Get a POS system that is cloud based.

Having a POS that is cloud based means that you can use your system anywhere. All you need is an internet connection. You can easily serve customers all around your store, outside, at events, etc. You can also easily access information you need to know from anywhere.

Rain users are able to serve customers even when the power is out. They simply set up a mobile hotspot to give themselves an internet connection and they are up and running. This has saved the day more than once. 

#5. Get a POS that saves you time.

Save yourself more time by finding a POS that provides catalog data on the types of products you sell. That way you can just scan your product and pull up the manufacturer’s images and descriptions automatically. This saves Rain users countless hours.

When it takes you less time to enter product information, you can add products faster. The more product data you have in your online inventory, the more data you are giving Google to use as answers to online searches. 

With more product data online, you increase the traffic that search engines drive to your website. You also give customers a better selection of products and a better understanding of what each product is. Finally, you give yourself and your employees a better view of where your inventory stands. 

 

#6. Get a POS that has data-driven power.

A point of sale is a powerful tool that is capable of storing a lot of data. A great POS system will use this data to help your business grow.  

For example, the Rain POS system uses info from sales to tell you which products to feature on your website and in your marketing (which can also be done within the system). It also sends promotional emails to customers at smart times.

Rain users are also able to manage their inventory better because their POS uses data to help them reorder the right items at the right times.

 

Bottom Line

A point of sale system can literally change your life – if it’s the right one. You need a cloud-based POS that’s integrated with an ecommerce system, syncs in real time, allows you to seamlessly move from one service to another, and saves you time while also growing your business. Rain does this and more.

Click here to watch a demo to see if the Rain POS system is right for you. 

 

Holly Wade is a lover of words and marketing. She can’t read great writing without smiling, and she can’t watch a commercial without analyzing its success as marketing content. She gets a little carried away every time she goes to the library, and she always sides with using the Oxford comma. She loves writing articles that help small retail businesses find success.

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