When you’ve invested the time and money to bring relevant traffic to your website, it can be a huge disappointment when your products don’t sell the way you expect them to. Especially when you use good images and optimize for the search engines. So, what’s missing? According to Marketing Profs, it might be your product […]Continue reading
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How Your Business Can Thrive During the COVID-19 Crisis
Just as major weather events can affect foot traffic on Mainstreet, health crises—such as the current COVID-19 pandemic—can throw a wrench in store sales. That’s why the importance of flexibility in business simply can’t be overstated. It may mean making a change to your business model, leveraging innovative, value-added pricing strategies, or finding more creative […]Continue reading
4 Ways for Small Business Owners to Master E-commerce
With e-commerce growing in popularity and value across the globe, business leaders from virtually every industry are quick to jump into the fray and snag their piece of the market. In the US alone, e-commerce market value is projected to rise to a staggering 6.54 trillion dollars by 2022, all thanks to the convenience that […]Continue reading
Want to Drive More Traffic to your Website? Do this!
As a retailer, you no doubt recognize how huge e-commerce has become these days. And, while it may be difficult sometimes, e-commerce also comes with many advantages, making it an attractive and profitable sales channel for business owners. The more traffic you drive to your website—especially through organic search—the more opportunities you have to generate […]Continue reading
What to Do if Your Website Engagement Stinks
“One of the hardest tasks in content marketing and blogging is to keep your readers engaged when reading your content,” points out an article on the Jeff Bullas blog. When engagement is absent, dwell time on your site dwindles and bounce rates escalate, drawing away your sales in the process. Fortunately, there are ways to […]Continue reading
4 Ways to Prevent the Loss of E-commerce Customers
Every once in a while, I like to write about my experiences as a consumer in an effort to inform retailers of what not to do. This article will focus on an experience I recently had with a large chain company’s website. I will admit that I probably shouldn’t have ordered from the brand based […]Continue reading
It’s 2019! Why Doesn’t Your Small Business Have This?
Did you know that more than 1/3 of small business owners still don’t have a website? Whether they don’t want to invest the money, or they feel that they can get by with a Facebook page, many small organizations are of the opinion that a website isn’t relevant for their business, especially if they don’t […]Continue reading
8 Ways Your Website Can Help You Drive Foot Traffic
It shouldn’t come as much of a surprise that your website is an invaluable marketing tool for your business. After all, the first thing people do when they want to learn about a brand or its products is to type their query into their search engine of choice, right? Well, your website helps you connect […]Continue reading
Why Are Visitors Bouncing from Your Site? 4 Things You Need to Fix
Retailers rely on websites to attract and convert customers – e-commerce businesses especially. Therefore, retailers must invest heavily in their onsite and offsite marketing strategies to bring more visitors to their website. While traffic is great, if you aren’t converting those visitors into customers, then you’re wasting your resources. Converting visitors starts with keeping them […]Continue reading
How to Make Your Music Store’s Website More User-friendly
In today’s fast-evolving digital world, users are more demanding than ever before when it comes to the design and functionality of the websites they visit. If your music store’s website is difficult to navigate, has a slow load time, or has a lot of broken links, you run the risk of losing traffic. With so […]Continue reading