How Your Business Can Thrive During the COVID-19 Crisis

Just as major weather events can affect foot traffic on Mainstreet, health crises—such as the current COVID-19 pandemic—can throw a wrench in store sales.  That’s why the importance of flexibility in business simply can’t be overstated. It may mean making a change to your business model, leveraging innovative, value-added pricing strategies, or finding more creative […]Continue reading

Want to Drive More Traffic to your Website? Do this!

As a retailer, you no doubt recognize how huge e-commerce has become these days. And, while it may be difficult sometimes, e-commerce also comes with many advantages, making it an attractive and profitable sales channel for business owners. The more traffic you drive to your website—especially through organic search—the more opportunities you have to generate […]Continue reading

What to Do if Your Website Engagement Stinks

“One of the hardest tasks in content marketing and blogging is to keep your readers engaged when reading your content,” points out an article on the Jeff Bullas blog. When engagement is absent, dwell time on your site dwindles and bounce rates escalate, drawing away your sales in the process. Fortunately, there are ways to […]Continue reading

Why Are Visitors Bouncing from Your Site? 4 Things You Need to Fix

Retailers rely on websites to attract and convert customers – e-commerce businesses especially. Therefore, retailers must invest heavily in their onsite and offsite marketing strategies to bring more visitors to their website. While traffic is great, if you aren’t converting those visitors into customers, then you’re wasting your resources. Converting visitors starts with keeping them […]Continue reading

How to Make Your Music Store’s Website More User-friendly

In today’s fast-evolving digital world, users are more demanding than ever before when it comes to the design and functionality of the websites they visit. If your music store’s website is difficult to navigate, has a slow load time, or has a lot of broken links, you run the risk of losing traffic. With so […]Continue reading