The Power of Social Video: 2018 Consumer Trends

As a small business owner, you might be resisting using video in your digital and social media marketing strategies. And if that’s the case, you’re missing out on a very effective advertising method. How effective? Consider this: a whopping 93% of marketers credit video for landing them a new customer. “When it comes to consumers and social media, video […]Continue reading

3 Steps To More Effective Facebook Ads

According to AdEspresso, since 2015 worldwide social ad spend has increased by several billions of dollars, with Facebook raking in the vast majority of that number. Furthermore, indicates Linkedin, marketers continue to increase their spending on Facebook ads as the platform becomes more and more effective. All this new advertising translates to stiffer competition when […]Continue reading

How to Bring Customers Into The Store Using Facebook Live [For Free!]

Video helps customers feel a connection. Live video multiplies this feeling and opens up a world of possibilities. Thanks to Facebook, the ability to “go live” is available to everyone, most importantly to small business owners.  Last year,  Facebook created the functionality for users to “go live”.  Through your business Facebook page, you can connect […]Continue reading