According to one recent study, more than 33% of people say that they prefer to learn about products by watching a video. Even if there was a comprehensive blog post that conveyed the exact same information, your customers would still prefer to watch that video to learn more about what you offer. This, coupled with […]Continue reading
Video Marketing
The Power of Social Video: 2018 Consumer Trends
As a small business owner, you might be resisting using video in your digital and social media marketing strategies. And if that’s the case, you’re missing out on a very effective advertising method. How effective? Consider this: a whopping 93% of marketers credit video for landing them a new customer. “When it comes to consumers and social media, video […]Continue reading
12 YouTube Statistics You Need To Know For 2018
Did you know that among all the social networks, YouTube’s number of users is second only to Facebook? “The beauty of developing a video marketing plan is that you are making it easier for the viewer to be exposed to the information you are trying to communicate.” Source: Chris Sandoval YouTube presents an amazing opportunity to tap […]Continue reading
3 Steps To More Effective Facebook Ads
According to AdEspresso, since 2015 worldwide social ad spend has increased by several billions of dollars, with Facebook raking in the vast majority of that number. Furthermore, indicates Linkedin, marketers continue to increase their spending on Facebook ads as the platform becomes more and more effective. All this new advertising translates to stiffer competition when […]Continue reading
How Video Affects SEO & What You Can do About It
According to Kissmetrics, video is the one type of content that is still underutilized in the world of SEO. While many brands are incorporating video content into their online marketing strategies, most businesses don’t place enough emphasis on it, opting for infographics, images, and various types of written content When used correctly, video offers a […]Continue reading
The Website Every Potential Entrepreneur Needs to Know About
The wonderful thing about the digital age in which we live is the vast amounts of knowledge available to us via the Internet. Unfortunately, sometimes we miss out on valuable resources simply because we haven’t had the opportunity to hear about them unless a friend or business associate happens to mention one in conversation. That’s’ […]Continue reading
How to Bring Customers Into The Store Using Facebook Live [For Free!]
![How to Bring Customers Into The Store Using Facebook Live [For Free!]](https://blog.rainpos.com/wp-content/uploads/2017/03/How-to-Bring-Customers-Into-The-Store-Using-Facebook-Live-For-Free-1.png)
Video helps customers feel a connection. Live video multiplies this feeling and opens up a world of possibilities. Thanks to Facebook, the ability to “go live” is available to everyone, most importantly to small business owners. Last year, Facebook created the functionality for users to “go live”. Through your business Facebook page, you can connect […]Continue reading