How to Design Your Retail Store to Boost Sales

As a small business owner, it’s hard to stay up to date on the latest trends in store design and customer psychology. After all, you’ve got your hands full with managing your business’s expenses, planning growth strategies, and keeping your customers happy.  It’s important to recognize, however, that retail store design is an important component in […]Continue reading

4 Sure-Fire Social Media Marketing Campaigns to Build Your Audience

Social media marketing has helped brands create brand loyalty, increase website traffic, and more, all on a global scale.  What they don’t tell you though, is that having a social media account and posting creative content isn’t enough for your business to scratch the surface of social media’s true potential. With billions of people spending […]Continue reading

How to Integrate Instagram into Your Email Marketing Strategy

Email marketing and Instagram are like beans and rice: they work better together. Instagram marketing is excellent for reaching new people while email campaigns are perfect for driving conversions. While a lot of marketing professionals might think that it’s either/or when it comes to Instagram and email marketing, combining the two will extend the reach of your […]Continue reading

How to Boost Sales During the Back-to-school Shopping Season

According to NRF’s annual Back to School and Back to College 2019 consumer survey, back-to-class is one of the top spending events for consumers, along with the winter holidays. If that stat doesn’t tickle your interest, here’s another one that should capture your attention: back-to-School and back-to-college shoppers spend more  per household on items for […]Continue reading