Did you know that Facebook offers discounts to smart advertisers? Before you go checking your email for a digital coupon for 20% off, we need to explain. You see, Facebook discounts are based on how you manage ad relevance. That’s because Facebook aims to keep users happy AND deliver as many ads as possible. “If […]Continue reading
Social Media
Have You Given Up On Instagram Hashtags?
Hashtags are nothing new on social media. According to Jeff Bullas, however, because many people don’t understand the use of hashtags, they’ve simply stopped using them. The problem is, while you may have stopped using them, there are plenty of people and businesses out there who rely on hashtags to find solutions to their needs, […]Continue reading
How to Design Your Retail Store to Boost Sales
As a small business owner, it’s hard to stay up to date on the latest trends in store design and customer psychology. After all, you’ve got your hands full with managing your business’s expenses, planning growth strategies, and keeping your customers happy. It’s important to recognize, however, that retail store design is an important component in […]Continue reading
4 Sure-Fire Social Media Marketing Campaigns to Build Your Audience
Social media marketing has helped brands create brand loyalty, increase website traffic, and more, all on a global scale. What they don’t tell you though, is that having a social media account and posting creative content isn’t enough for your business to scratch the surface of social media’s true potential. With billions of people spending […]Continue reading
How to Integrate Instagram into Your Email Marketing Strategy
Email marketing and Instagram are like beans and rice: they work better together. Instagram marketing is excellent for reaching new people while email campaigns are perfect for driving conversions. While a lot of marketing professionals might think that it’s either/or when it comes to Instagram and email marketing, combining the two will extend the reach of your […]Continue reading
Instagram For Beginners: 3 Best Ways To Rapidly Grow Your Following
With more than 500 million daily active users, you’ve probably recognized the benefits of having a presence on Instagram. The problem is, to get the most out of Instagram, you need to be smart about what you post and whom you’re targeting. But how do you know what’s a “smart” post for your business? And if you’re […]Continue reading
5 Things to Consider if You Want to Create Awesome Facebook Images
In today’s world, people’s attention span has dwindled to seconds. While this is a staggering fact, it is one to keep in mind when creating any type of content for your social media and website. Images are one of the best ways to grab and secure a viewer’s attention—more than any other type of content. […]Continue reading
How to Boost Sales During the Back-to-school Shopping Season
According to NRF’s annual Back to School and Back to College 2019 consumer survey, back-to-class is one of the top spending events for consumers, along with the winter holidays. If that stat doesn’t tickle your interest, here’s another one that should capture your attention: back-to-School and back-to-college shoppers spend more per household on items for […]Continue reading
How to Tell if Your Small Business is Wasting Time on Social Media
If you were to ask small business owners about their daily to-do list, they’d probably tell you that social media is right near the top. According to an article on Forbes, however, for most small businesses, social media is a huge waste of time. Why? “The purpose of marketing is to be seen by, and […]Continue reading
8 Rookie Facebook Mistakes No One Should Still Be Making
Just because you have a kitchen doesn’t mean you’re in the running for the next episode of Chopped. I mean, sure I have a kitchen too, but my list of specialties includes cereal, macaroni and cheese, and toast that’s often burnt. Well, the same can be said for Facebook: Just because your business has a […]Continue reading