As a retailer, you no doubt recognize how huge e-commerce has become these days. And, while it may be difficult sometimes, e-commerce also comes with many advantages, making it an attractive and profitable sales channel for business owners. The more traffic you drive to your website—especially through organic search—the more opportunities you have to generate […]Continue reading
SEO {Search Engine Optimization}
9 Bad Seo Practices That Can Ruin Your Google Ranking
Of the billions of searches that occur on any given day, Google accounts for about 15% of them. In 2019 alone, Google handled about 2.4 trillion searches. On a global level, Google accounts for 76% of desktop and 86% of mobile search traffic, respectively. With such a dominant presence in search, you can see why […]Continue reading
3 of the Most Recent SEO Statistics You’ll Want to Know for 2020
The online digital world has come a long way since the early 90’s. Technologies are rapidly growing, AI and machine learning are becoming smarter, with backing from companies like Google and Amazon, who both continue to push new boundaries and open up their vast network of computing power. The swift evolution of digital marketing can make your […]Continue reading
4 Ways to Boost Your SEO Rankings with Content Marketing
While it may seem like SEO and content marketing are two different animals, they’re actually very closely connected. Without keyword optimization, for example, your content would remain invisible. On the other hand, high-quality content helps you implement your search phrases organically. Above all, they have the same goal – to increase your site’s exposure in […]Continue reading
72 SEO Statistics You Should See Before Your Next Marketing Campaign
In today’s competitive market, the success of a business relies on the effectiveness of its marketing strategy. Among all the marketing strategies, search engine optimization (SEO) is considered to be one of the best techniques for leveling up your business in the search engine results. According to 2018 statistics published on MarTech, 93% of the […]Continue reading
Want to Supercharge Your Website Traffic? Do This!
Consider this: Google changes its SEO algorithm more than 500 times each year! All of these changes determine where your page will show up in search results pages. That means that SEO isn’t something you can set and forget. In fact, you need to treat SEO as an ongoing strategy, giving it regular attention so you […]Continue reading
8 Common SEO Myths People Should Stop Believing Now
While SEO is an industry of constant evolution and discovery, the fundamentals of SEO have more or less remained the same, despite two decades of progression. That’s the word from, Jayson DeMers, CEO of AudienceBloom. “And, in part because people never bothered to learn how SEO really works and in part because of myths that are […]Continue reading
Why the Accuracy of Your Business Listing is So Important
These days, about 87% of shoppers start their purchasing journey online. This represents a huge opportunity for you, as a retailer, to guide curious shoppers toward your brick and mortar store by listing your business online on directories like Google My Business, Internet Yellow Pages, and Yelp. When done right, these listings can be a […]Continue reading
Why Branding is the Future of SEO
According to the EX-CEO of Google, Eric Schmidt, “the Internet is becoming a place where false information is thriving.” You might say the Internet is becoming a cesspool. Schmidt goes on to say that brands were becoming more important signals whether or not content can be trusted. “Brands are the solution, not the problem. Brands are how […]Continue reading
Want to Rank Better on Google in 2018? Watch This Video!
Today you can’t rely on the same keyword research techniques that worked 10 years ago. And if you do, you’re at risk of botching your search ranking success. Whether you’re new to SEO or you want to improve your rankings on Google in 2018, this short video, featuring online marketing expert Neil Patel, offers 5 […]Continue reading