Mobile’s Crucial Role in Driving Your In-store Purchases

“Smartphones are a new front door to the businesses around us,” says Lisa Gevelber, vice president of marketing at Google. “We see more and more people turn to their phones prior to making an offline purchase.” Source: internetretailer.com According to Advertising Age, Target started using the phrase “front door to the store” after discovering that 3/4 […]Continue reading

Is Responsive Web Design Right for Your Business?

You have probably heard the words “responsive website” or “responsive design”  several times, but may not be completely clear on what it means. That’s about to change. On a responsive website, the content repositions to fit the screen it is being viewed on.  This means that a website will be easily viewed and navigated on […]Continue reading

Boost 2016 Holiday Sales With These Marketing Tips

“A successful holiday sales season depends on early planning and consistent marketing,” say the folks at Business News Daily, “especially if you’re a small business competing against retail giants like Amazon, Walmart and Target.”   Holiday shopping trends released by the National Retail Federation indicate that about 41% of holiday shoppers will start making purchases […]Continue reading