How do you retain the loyalty of your customers? If you said maintaining a CRM database, offering a loyalty rewards program, and using social media, you’re not alone—lots of marketers use these same traditional channels. The problem is, loyalty is getting hard to come by. Not only that, but consumers often “cheat” on brands. In […]Continue reading
Marketing
7 Reasons Your Customers May Not Be Buying From You
Are you having problems getting customers to buy from you even after you’ve spent your time and resources trying to effectively market your product? There are certain expectations you need to meet before you can consistently make sales and grow your revenue. In this article, we’ll take a look at 7 reasons why customers may […]Continue reading
How to Create Powerful Headlines That Will Get Your Content Noticed
From social media and blogs to e-commerce and emails, marketers must create headlines that compel people to click. For example, headlines account for up to 50% of a blog post’s effectiveness. Fail to make it clickable, and the rest of your marketing efforts for that post are just a waste of time. “A catchy headline […]Continue reading
7 Brands That Absolutely Nailed Their Advertising Campaigns
Thanks to the numerous technological advances we have witnessed over the years, it is now getting harder and harder for businesses to stand out. The world has become more interconnected than ever before and organizations around the globe are constantly needing to rethink their advertising strategies to try and stay relevant. Some companies are certainly […]Continue reading
Why it’s Time to Break Up with Customer Segmentation
You’ve probably heard this a million times, but it still bears repeating: “Customers are expecting more than ever from their interactions with brands. Getting it right in this increasingly competitive age of retail can be make-or-break.” ~ Retail Dive According to Forrester Principal Analyst, Brandon Purcell, the days of traditional customer segmentation are over. The […]Continue reading
Most Effective Ways to Market Yourself as an Employer
According to Ladders, “Hiring today is very different than it was just 10 years ago.” This is largely due to the fact that we live in a candidate-driven market where job hunter expectations have a bigger impact on what hiring managers have to consider. The modern job candidate/employee is not shy about moving on to […]Continue reading
10 Guerrilla Marketing Tactics to Inspire Small Retailers
In business, all companies face risks. However, not all enterprises deal with the same set of challenges. This notion particularly holds true in super competitive industries like retail. When it comes to marketing, small retailers are naturally at a disadvantage. Even if they wanted to, they can’t spend as much money as their bigger and […]Continue reading
Want More Foot Traffic? Do These 11 Things!
Have you ever wanted firsthand insights on how to increase foot traffic to your retail store? Fortunately, Forbes can help you with that. Members of the the Forbes Communications Council were recently asked to share some smart and unique marketing tips for physical retailers. Here’s what they recommend: 1. Start a Community “People will always […]Continue reading
How to Make Sure Your Product Resonates With Customers
On route to an interview with Henry Ford in 1914, a surprised reporter noticed an aparrently carefree Ford driving down the street in the new touring car, windows down. The reporter later discovered that this was a common practice for Ford, who was often seen driving new car models around the streets of Detroit. The […]Continue reading
3 Best Practices for a Successful Rebrand
Branding defines who a company is and conveys a particular image and message to customers and consumers. “Your brand can influence your business reputation, your target audience’s decisions, and even the internal path your business takes,” says ThriveHive. Be that as it may, brands aren’t always permanent. Businesses may make changes to aspects of their […]Continue reading