How to Make Sure Your Product Resonates With Customers
On route to an interview with Henry Ford in 1914, a surprised reporter noticed an aparrently...
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3 Best Practices for a Successful Rebrand
Branding defines who a company is and conveys a particular image and message to customers and...
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How to Use Color to Supercharge Your Marketing
As you know, marketing is literally everywhere, from our social media accounts and Google search...
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Retailers, It’s Time to do Things Like Tesla does!
“Tesla doesn’t do anything the way everyone else has always done things,” says...
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Are Pop-Up Stores Now A Permanent Fixture In The Retail World?
If you walk into Costco this fall and wonder why there’s a designated space for Lovesac...
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The Black Friday Statistics You Need to Know for Better Online Holiday Sales in 2019
The Halloween decorations are already on store shelves, heralding the arrival of the most...
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5 Benefits of Event Marketing You Don’t Want to Miss Out On!
At least 41% of marketers maintain that events are the most effective marketing channel over...
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How to Boost Sales During the Back-to-school Shopping Season
According to NRF’s annual Back to School and Back to College 2019 consumer survey,...
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It’s Not Millennials Your Business Should be Worried About!
Millennials being blamed for the death of several products and industries—taxis, landlines, snail...
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If You Don’t Know Who You Are, a New Logo Won’t Help Your Company
In it’s most recent attempt to improve its image and reconnect with consumers, Sears...
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5 Ways to Build Multichannel Marketing Into Your Strategy
Multi-channel marketing may sound like another buzzword, but it’s an important one for retailers...
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Is Your Store Merchandising Boosting Your Retail Sales?
According to merchandising expert, Robin Enright Salcido, an important aspect of the in-store...
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