When you’ve invested the time and money to bring relevant traffic to your website, it can be a huge disappointment when your products don’t sell the way you expect them to. Especially when you use good images and optimize for the search engines. So, what’s missing? According to Marketing Profs, it might be your product […]Continue reading
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7 Reasons Your Customers May Not Be Buying From You
Are you having problems getting customers to buy from you even after you’ve spent your time and resources trying to effectively market your product? There are certain expectations you need to meet before you can consistently make sales and grow your revenue. In this article, we’ll take a look at 7 reasons why customers may […]Continue reading
How to Create Powerful Headlines That Will Get Your Content Noticed
From social media and blogs to e-commerce and emails, marketers must create headlines that compel people to click. For example, headlines account for up to 50% of a blog post’s effectiveness. Fail to make it clickable, and the rest of your marketing efforts for that post are just a waste of time. “A catchy headline […]Continue reading
Are You Prepared to Accept Mobile Payments in Your Store?
In 2019, brands and retailers continued to expand their omnichannel strategies in order to span the online and offline shopping experience, especially where mobile is concerned. In fact, fourth quarter shopping statistics indicate that smartphones accounted for 84% of the holiday season’s e-commerce growth. Retail Dive is quick to point out that mobile spending trends show […]Continue reading
The Profitable Way To Reach Your Ideal Customer
What is your brand’s unique selling proposition? Do you know your target audience and how to reach them with your marketing messages? One of the challenges every business faces is how to differentiate your brand from the competition in an oversaturated market and stand out from the crowd. The solution lies in your target audience […]Continue reading
Want More Foot Traffic? Do These 11 Things!
Have you ever wanted firsthand insights on how to increase foot traffic to your retail store? Fortunately, Forbes can help you with that. Members of the the Forbes Communications Council were recently asked to share some smart and unique marketing tips for physical retailers. Here’s what they recommend: 1. Start a Community “People will always […]Continue reading
Retailers, It’s Time to do Things Like Tesla does!
“Tesla doesn’t do anything the way everyone else has always done things,” says customer experience site, WayfinD. Perhaps that exaplains why their 200 locations aren’t referred to as stores or showrooms, but rather, galleries. These galleries display an entire worldview of a future without combustion engines. Tesla’s focus seems to be more focused on promoting […]Continue reading
6 User Experience Hacks That Will Boost Conversions on Your Site
User experience (UX) can play a huge role in whether a customer converts on your site or clicks away and finds a competitor. Often customers are guided by their subconscious rather than any specific decision-making process, so it is important to be taking steps to improve your UX and increase conversions. Here are six actionable […]Continue reading
Are Pop-Up Stores Now A Permanent Fixture In The Retail World?
If you walk into Costco this fall and wonder why there’s a designated space for Lovesac sectionals in a random section of the store, don’t panic. It’s supposed to be there. In fact, about 700 Lovesac pop-up stores will appear inside Costco warehouses across the U.S. for 10 days. Starting with 200 pop-ups in 2017 […]Continue reading
Last Minute Ways for Retailers to Maximize 2019 Halloween Sales
Halloween merchandise has been in retail stores for a while now, and in many stores, the popular holiday is sharing space with Thanksgiving and Christmas products. As a holiday that is second only to Christmas in dollars spent, you don’t want to miss out on this solid business opportunity—even if you feel you’re a bit […]Continue reading