We probably don’t need to tell you that your checkout counter is a pivotal area of your retail store. After all, it’s the place where you transact customer purchases. But there’s more to it than that. Done right, your checkout area can also increase awareness, facilitate additional sales, and leave a great lasting impression with […]Continue reading
In-Store Tips
Are You Prepared to Accept Mobile Payments in Your Store?
In 2019, brands and retailers continued to expand their omnichannel strategies in order to span the online and offline shopping experience, especially where mobile is concerned. In fact, fourth quarter shopping statistics indicate that smartphones accounted for 84% of the holiday season’s e-commerce growth. Retail Dive is quick to point out that mobile spending trends show […]Continue reading
To Clearance or to Sale? Here’s What You Need to Know!
Here’s your pop quiz for the day: What’s the difference between clearance and a sale? If you said that they’re both terms used to describe products being sold at reduced prices, you’re on the right track. But that’s where their similarities end. As American Retail Supply points out, some people believe that the terms “sale” […]Continue reading
Not All Mall Stores are Struggling. See Why!
While Aeropostale and Claire’s have stumbled through bankruptcy and store closures, Bath & Body Works continues to post double-digit growth and expand into new locations. That’s the word from The Washington Post, which points out that being a mall merchant, alone, should have spelled the company’s doom. Add to that the fact that it sells products […]Continue reading
How to Design Your Retail Store to Boost Sales
As a small business owner, it’s hard to stay up to date on the latest trends in store design and customer psychology. After all, you’ve got your hands full with managing your business’s expenses, planning growth strategies, and keeping your customers happy. It’s important to recognize, however, that retail store design is an important component in […]Continue reading
Want More Foot Traffic? Do These 11 Things!
Have you ever wanted firsthand insights on how to increase foot traffic to your retail store? Fortunately, Forbes can help you with that. Members of the the Forbes Communications Council were recently asked to share some smart and unique marketing tips for physical retailers. Here’s what they recommend: 1. Start a Community “People will always […]Continue reading
When Will the Wonder Return to Retail?
Many of you, along with people throughout the nation, probably spent a portion of Thanksgiving Day watching the famous Macy’s Thanksgiving Day Parade—an event that practically launches the holiday season and has been televised since 1948, after the film “Miracle on 34th Street” helped bind its connection to the Christmas season. But Macy’s isn’t the […]Continue reading
Surprise! The Case for In-store Shopping Just Got Stronger
It’s weird to think that department stores have become—as an article on Forbes puts it—the horse and buggy of the 21st century. In 2019 alone, retailers have announced more than 8,600 store closures according to an analysis by Business Insider. That being said, new research from Coldwell Banker Commercial Affiliates revealed that at least 99% […]Continue reading
Here’s What Your Options Are When Foot Traffic Is Down
When foot traffic isn’t delivering people to your store you have two choices, suggests The Retail Doctor: Get them to buy more when they’re in the store Compel them to come in more often Keep in mind that it’s always easier to go with the first option because individuals who buy one product are more […]Continue reading
How to be a Safe Retailer In An Age Of Mass Shootings
August 2019 was a rough month as the U.S. was hit with back-to-back mass shootings in El Paso, Texas, and Dayton, Ohio. Carried out in publicly accessible locations, these attacks shocked communities and businesses across the country, and emphasized the unsettling fact that similar assaults can happen to virtually anyone, anywhere. As unfortunate and disturbing as such […]Continue reading