One of the challenges that online retailers have to face is the notorious “abandoned cart” syndrome. This is when a potential buyer almost makes a purchase but chooses to click away from the site at the last minute. With an online store, more often than not, there’s no one there to ask the customer why […]Continue reading
Improving Sales
How To Create Retail Counter Displays That Inspire Purchases
We probably don’t need to tell you that your checkout counter is a pivotal area of your retail store. After all, it’s the place where you transact customer purchases. But there’s more to it than that. Done right, your checkout area can also increase awareness, facilitate additional sales, and leave a great lasting impression with […]Continue reading
4 Ways for Small Business Owners to Master E-commerce
With e-commerce growing in popularity and value across the globe, business leaders from virtually every industry are quick to jump into the fray and snag their piece of the market. In the US alone, e-commerce market value is projected to rise to a staggering 6.54 trillion dollars by 2022, all thanks to the convenience that […]Continue reading
Here’s Why You Need to Adopt a Customer-First Sales Approach
As you know, the customer service market is rapidly changing, with new technologies emerging and older ones being updated every day. Along with the progress in technology, there is also a shift in customer behavior. The modern customer is highly demanding, informed and resourceful. In order to adapt to this new type of customer, you […]Continue reading
7 Brands That Absolutely Nailed Their Advertising Campaigns
Thanks to the numerous technological advances we have witnessed over the years, it is now getting harder and harder for businesses to stand out. The world has become more interconnected than ever before and organizations around the globe are constantly needing to rethink their advertising strategies to try and stay relevant. Some companies are certainly […]Continue reading
If You’re Not Selling Value, You’re Not Doing it Right!
You’re officially the most knowledgeable salesperson on your team. So how come the new guy whose only been with your company for five months is outselling you right and left? Perhaps closing the sale isn’t his main mission. Instead, Newbie has a different approach referred to as value-based selling. According to HubSpot, value-based selling focuses […]Continue reading
To Clearance or to Sale? Here’s What You Need to Know!
Here’s your pop quiz for the day: What’s the difference between clearance and a sale? If you said that they’re both terms used to describe products being sold at reduced prices, you’re on the right track. But that’s where their similarities end. As American Retail Supply points out, some people believe that the terms “sale” […]Continue reading
How to Design Your Retail Store to Boost Sales
As a small business owner, it’s hard to stay up to date on the latest trends in store design and customer psychology. After all, you’ve got your hands full with managing your business’s expenses, planning growth strategies, and keeping your customers happy. It’s important to recognize, however, that retail store design is an important component in […]Continue reading
Here’s How to Win Holiday Sales in 2019
“The importance of retail’s performance in the coming months can determine a company’s trajectory in a year where the industry has taken some big punches,” says Retail Dive. “The stakes are high.” Retailers will need to streamline backend operations, boost online and offline experiences, and be more creative about promotions. “The market is changing so […]Continue reading
What Retailers Can Learn From a Famous Chocolate Company
As far back as the 1920’s, Hershey allowed consumers to tour their factory. And long after public access to its manufacturing facilities ceased, fans continued to express interest in seeing how the company made it’s chocolate. So, in 1973, the original Hershey’s Chocolate World opened in Hershey, PA, providing the masses with a first-hand experience […]Continue reading