How to Boost Your Business Email Writing Skills

[et_pb_section bb_built=”1″ inner_width=”auto” inner_max_width=”none”][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.22.7″ text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object […]Continue reading

What to Do if Your Email Open Rate Really Stinks

[et_pb_section bb_built=”1″ inner_width=”auto” inner_max_width=”none”][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.22.7″ text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object […]Continue reading

How to Make Every Email Campaign a Star Performer

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.21″] Businesses these days have stiff competition. Not only do they have to worry about other local businesses in their area, but they also have to worry about all the e-commerce sites customers have to choose from. While the Internet has opened up a world of opportunities, it has also created new […]Continue reading

How to Transform Your E-commerce Business with This Type of Email

[et_pb_section fb_built=”1″ _builder_version=”3.19.12″][et_pb_row _builder_version=”3.19.12″][et_pb_column type=”4_4″ _builder_version=”3.19.12″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.19.12″] Did you know that more than 95% of visitors leave your website without making a purchase? According to Oracle’s whitepaper, 4 Steps to Convert the Online Window Shopper, the global e-commerce conversion rate is only 2.59%. Even so, many retailers resist the automation of browse recovery emails […]Continue reading

5 Email Marketing Trends You Need to know for 2019

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.19″] With each passing year, new innovations change the face of digital marketing. But while many of these newer marketing methods certainly have their perks, few can dethrone email marketing’s tried-and-true status. In 2018, over half of the planet—3.8 billion people—used email […]Continue reading

4 Email Marketing Mistakes That Retailers Need to Stop Making

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.6″] Email marketing is something that I find to be very intriguing. Perhaps it’s because despite all of the ways there are to market: social media, ads, video, etc., email marketing stands strong. It refuses to let go of its top spot: [KiwiClickToTweet tweet=”Email marketing has the highest ROI of any marketing […]Continue reading

THIS is What Will Drive More Sales During the 2018 Holiday Shopping Season

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.9″] ‘Tis the season for retailers to prepare holiday marketing strategies that will reach shoppers when and where it matters most. But retailers aren’t the only ones with shopping strategies—consumers have them, too. In fact, 13% of consumers look for deals throughout the year to buy holiday gifts and 87% of consumers search for deals […]Continue reading

How to Craft the Best Newsletter for Your Retail Business

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.9″] Don’t see the value in email newsletters? Consider this: Even The New York Times thinks they’re still relevant. In fact, as of August of 2015, they had at least 33 (with more in the works), with an average open rate of 50%. If that doesn’t convince you that email newsletters are […]Continue reading

6 Easy Ways to Build Your Email List Faster

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] “Businesses, bloggers, and entrepreneurs live and die by their email marketing,” says OptinMonster. [KiwiClickToTweet tweet=”‘The money is in the email list.’” quote=”‘The money is in the email list.’”] While social media and content marketing are very powerful tools when it comes to growing your business, they don’t pack quite the punch […]Continue reading

Email Subject Lines That Increase Open Rates Like Crazy

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.105″ background_layout=”light”] People are swamped with email messages every day. In fact, according to Wordstream, nearly 105 billion emails are sent each day, a number that’s expected to reach 246 billion before 2020. With so much marketing flooding email boxes on a daily basis, what do you think the odds of your email being ignored […]Continue reading