First I want to talk about the elephant in the room that you don’t even know is here. In this piece, I am going to refer to some larger stores such as Joann’s and Michaels. I am aware that most of you do not have their resources and may not see yourselves/want to be in […]Continue reading
Craft and Art Retail
The 7 Best Ways to Create A Hugely Successful Craft Class
Today’s consumer is all about the experience. To successfully reach consumers, you need to provide a worthwhile experience. And if you want consumers to know that you provide a worthwhile experience, you need to know how to market it. “The stores that are succeeding now are focusing more on classes for customers and education on […]Continue reading