The Daily Egg shares a perfect example that demonstrates how bounce rate works: You walk into a store, turn around, and walk right back out. Whether you didn’t care for the look of the store, or you realized that the business didn’t sell the kind of merchandise you needed, you took one look and bounced out […]Continue reading
Blogging
What to Do if Your Website Engagement Stinks
“One of the hardest tasks in content marketing and blogging is to keep your readers engaged when reading your content,” points out an article on the Jeff Bullas blog. When engagement is absent, dwell time on your site dwindles and bounce rates escalate, drawing away your sales in the process. Fortunately, there are ways to […]Continue reading
Is Small Business Blogging Really That Important?
Why is it that you work just as hard as other small business entrepreneurs, but you’re not getting tons of business and online engagement like they are? How is it they seem to have a lot more business than you do? Why are they closing more deals? How are they getting so many leads through […]Continue reading
How to Solve 3 Common Content Problems With 2 Blogging Tips
As you know, blogging for business has become an essential component of every marketing strategy. And if you’re on the team tasked with creating material for your company’s blog, then you also know that producing content can sometimes be challenging when you’re dealing with length, topic, and engagement. Fortunately, these 3 content problems can be resolved […]Continue reading
5 Ways Blogging Will Benefit Your Small Business
Building and maintaining a highly optimized website plays a crucial role in your online marketing and branding strategy. However, in today’s socially connected and digitally enhanced economy, businesses must do more. “One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging. Blogging […]Continue reading
This Is How You Go Up On Google And Increase Sales
According to Fivestars, blogs are one of the best ways to connect with your customers online. Building a rapport by sharing who you are and what your business is all about helps you attract potential customers and influence their purchase decisions. “If you are running a business website without a blog, you are missing out on some big opportunities […]Continue reading
Search Has Changed: 2 SEO Strategies You Need to Know
Because human search behaviors have changed, the technologies used to interpret and dish up search results have too. That means the old method of optimizing blog content to rank for long-tail keywords isn’t the best way to rank in search engine results anymore. It also means you’ve got to rethink the way you create content. […]Continue reading
5 Tips to Attract & Keep The Attention Of Your Readers
According to Convince & Convert, marketers throughout history have been telling themselves the same lie over and over: that their customers are just too busy to read their blog, watch their videos, sit through their demos, or interact with their Instagram posts. The truth is, people are less busy than ever due to living in an […]Continue reading
The Headline Hacks That Will Make Your Blog Posts More Clickable
So, you’ve written some really awesome articles, but no one seems to be clicking on them. What gives? You can be the best writer onllne, but if your headline isn’t catchy enough to grab the attention of readers, your articles will be like hundreds and thousands of others “littering” the internet. We don’t have to tell […]Continue reading
5 Simple Ways To Find New Ideas For Your Blog
Ugh! It’s time to write another blog post, but after spending several hours racking your brain and combing the internet for ideas…you’ve got zilch. Zero. Nada. Fortunately, Social Media Examiner has some simple suggestions for generating new content ideas. Take a look: Create Blog Posts From Customer Questions If your customers are asking you questions about specific […]Continue reading