According to the Hootsuite and We Are Social Digital Trends 2019 Report, one million new people go online every day to do research, make purchases, and various other tasks. All those new users present businesses with a huge opportunity.
Here are 3 more internet and social media statistics that small businesses need to be aware of in order to make the most of digital in 2019:
Social Media is a Leading Focus of Today’s Internet Users
Of the one million people who go online every day, social media continues to be a dominant focus. In fact, 45% of the world—roughly 3.5 billion people annually—are logging in to their preferred social platforms.
“With so many people using social channels every day, social media presents unmissable opportunities for small business to grow their reach, engage with the right audience and ultimately sell more products or services.”
Small Business Trends spoke with Greg Perotto, VP of Global Marketing at Hootsuite, regarding the findings of the Digital Trends 2019 Report.
Speaking of the 3.5 billion people annually logging on to their favorite social platforms, he said, “That’s a nearly 9% increase year-over-year. The average person has eight to nine social media accounts with messaging growing at a phenomenal pace . . . Add to that the fact that 90% of customers express a desire to contact a business through messaging, yet less than half of businesses are equipped to connect via messaging apps, and it is the perfect opportunity for brands.”
When you consider that the average person spends at least 2 hours and 16 minutes a day on social media (1/7 of their waking lives), then you can understand that if a business isn’t on social media and messaging, they’re not where their customers are.
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