Advertising haunts consumers on literally every site, making it difficult for retailers to attract attention today. E-commerce is convenient for the consumer and essentially leaves them no choice when making purchases.
According to research, 51% of US residents shop online, and 96% have bought goods online at least once in their life.
Retail policy can never again be based on advertising in the newspaper, distributing leaflets or convenient store locations. But despite the complexity of the situation, there are at least 5 ways to promote your online business. Let’s take a look at each of them, and for those who create and sell lightroom presets, this article will be useful.
No. 1. Google Sales
According to statistics, about 3.5 billion queries are made in the Google search engine every year. In addition, thanks to detailed reviews of the store’s location, information about it and the product, as well as the ability to quickly make purchases, people choose the search engine as a tool for purchasing goods and services. It is this data that should motivate you to start selling with Google.
Search engine shopping campaigns empower retail marketers to sell their products through SERPs, even if you don’t have a storefront. 4 strategies for a profitable campaign:
- Group items with the same value. This will help to quickly distribute groups according to the budget in the future.
- Start selling with bestsellers. This will be an excellent basis for subsequent campaigns as consumers will already know you.
- Advertising images must be of good quality. To help the customer focus on the product itself, start with high-resolution images showing the product against a white background. It’s also important to meet Google’s technical requirements.
- Start hunting for reviews and reviews. The more people tell you that they bought a good product from you, the more new customers you will receive.
According to research, 91% of users between the ages of 18 and 34 trust online reviews from other shoppers.
No. 2. Use social media targeting
It is easy to present your product on social networks: a full review, a vivid photo, video content, a text description and, of course, advertising. Any platform (Facebook, Instagram, and Twitter) will do this.
In addition, social media allows you to customize relevant ads. For example, if you sell 50+ women’s cosmetics in Boston, you can easily customize and target your ads to just the right audience.
Targeting is a limitless tool that makes it easy to only offer products to whoever wants to buy!
No. 3. Suggestions must be relevant
Adapt to your audience by making your offerings relevant. Shoppers want to see personalization and love to be heard, and this is the kind of attitude that engenders emotional attachment to the retailer. For example, if you sell goods in Boston, use local scenic spots in digital content, communicate in local jargon in text, and share interesting things related to both your product and the city, as well as people in the video. living in it.
No. 4. Conduct contests on social media
Contests and giveaways are a great way to introduce yourself at the start of a campaign and draw attention to new items and sales during the active period. Each social network has its own technical requirements for contests, check them before starting.
Giveaways are a great way to connect with customers. The winner can be asked to talk about the win on their page, which will work like word of mouth for other users.
No. 5. Include remarketing in your campaign
Using remarketing in retail allows you to remind loyal customers of the need to buy from you. If you don’t remind about it, someone else will remind you, and you will lose the client forever.
Make a note of the estimated lifespan of your products and their seasonal needs. For example, one jar of cream is enough for 3 months, therefore, it is necessary to remind that it ends 2.5 months after the purchase.
Another working remarketing strategy is related products. If you bought a night cream, recommend a day cream, as well as a line of care for the eyelids and for cleansing the skin of the face.
We’ve covered just 5 ways to promote your online business, there are many more. For example, systeme.io. It also has all the tools you need. Use each of them in the life of your store, and it will definitely pay off. Over time, you yourself will find many more ways to promote, based on the characteristics of your product and the needs of your audience. Retail marketing will still compete for good sales, and you will make your business successful.