While the interior layout of your brick-and-mortar store is highly conducive to driving purchases, your storefront must first do its job of getting customers in the door.
When deciding whether or not to go into a store, most shoppers make an instantaneous decision. In fact, 95% of consumers reported that a store’s external appearance influences their choice to shop there.
Does your store stand out? Is it inviting? Is it clean? Do you showcase personal stylistic touches? Even the parking layout and outdoor signage play a role in your storefront appeal. The exterior store experience is just as important as the indoor journey. Focus on the six key aspects in the BigRentz diagram below, to create a compelling storefront.
You’ve worked hard to develop your brand image, so don’t be afraid to show it off! Make it a point to incorporate designs, colors, and displays that clearly represent your brand.
This way customers have a clear idea of what your store is all about. A fresh coat of paint can never hurt — everyone loves a vibrant exterior.
Spare little expense when creating your window display. An Instagram-worthy display will provide a significant return on investment because three out of four people take action after seeing a photo on the social media platform.
Cleanliness is key, but it entails more than a good sweep and scrub. Be sure to occasionally pressure clean the sidewalk or pavement to keep it spotless.
Chalkboards with fun quotes, flowers and plants are some cute things that add to your store’s curb appeal.
Spark interest in new customers with your clean and decorative storefront. Add some extra green with landscaping work to draw attention and increase consumer perception.
Even if now isn’t the time for a complete overhaul on your store’s exterior, simple changes can lead to larger profit increases. The ultimate goal is to drive foot traffic while attracting your desired clientele.
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