Halloween merchandise has been in retail stores for a while now, and in many stores, the popular holiday is sharing space with Thanksgiving and Christmas products.
As a holiday that is second only to Christmas in dollars spent, you don’t want to miss out on this solid business opportunity—even if you feel you’re a bit late to the race.
Yep, there are still several ways for your retail store to maximize Halloween revenue. Here are four of them:
1. Take advantage of a themed email marketing campaign
According to Wordstream, welcome emails are incredibly effective: on average, 320% more revenue is attributed to them on a per email basis than other promotional emails. Additionally, 93% of subscribers are likely to use coupons they receive via email.
Take advantage of these impressive statistics by sending out a Halloween-themed email to your list. Engage your subscribers with spooktacular images and information on seasonal promotions. Don’t forget a clear call to action to visit your brick and mortar store for scarily-good savings.
2. Engage customers in an online contest
Did you know that PetSmart hosts a pet costume contest that gets thousands of likes and shares during the month of October? Customers post photos of their pets in costume and have their friends vote for them to win a prize.
It’s a simple way for retailers to engage customers and generate more interest in their brand. Plus, offering special online or offline discounts and/or coupons also helps to increase sales.
3. Embellish your website to boost sales
Research conducted by the National Retail Federation indicates that at least 25% of consumers will buy Halloween merchandise online, so be sure to make use of the real estate you have on the Internet.
Embellish your website design with a few Halloween images, like jack-o-lanterns, skeletons, witches and bats. Use your website’s header bar for Halloween greetings and sales messages.
Another way to snag consumers’ attention is to display a popup notification on your website that promotes your Halloween coupons and deals.
You can also use a product bundling strategy to bundle Halloween items together. This will simplify the shopping journey for consumers and make it more convenient because they can get everything they need in a single bundle.
4. Reach consumers on their preferred social platforms
“Online search remains the top source of Halloween inspiration,” states the National Retail Federation (35%). Inspiration from social media has increased since 2015, with Pinterest at the head of the pack. In fact, in 2017 alone, 27 million Pinterest users pinned Halloween content.
Party City makes full use of Pinterest to advertise their costume selection, as well as all-in-one kits (like the one below) for shoppers who want convenience.
If you visit Party City’s website, you’ll also find photos of “house illusions” that capture interest, can easily be uploaded to Pinterest or Facebook and include information on all the items needed to recreate the Halloween look in one’s own home.
As the National Retail Federation points out, “Spending hasn’t changed much over the past few years . . . Retailers expect to have another strong Halloween season.”
Halloween presents a solid business opportunity for small retailers and it’s not to late to scare up some last minute sales for the holiday using the four tips above.
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