Is Voice Search The Future of Digital Marketing?
As Search Engine Journal reminds us, having a casual conversation with a computer was a common everyday occurance in the 24th century on science fiction shows like Star Trek: The Next Generation. Back in 1987, when the show first aired, few of us imagined we’d be conversing with our own computerized personal assistant, Siri, as early as 2011.
But statistics from Thrive Analytics show that an increasing number of people are using digital personal assistants:
“Voice search is the fastest growing type of search, according to Behshad Behzadi, Principal Engineer at Google Zurich. Already, 55% of teens and 41% of adults use voice search on a daily basis, and that number is only growing. The allure of voice chat is undeniable—it’s faster, it’s hands-free, it lets you multi-task, and (especially among millennials) it’s considered cool.”
Source: Search Engine Journal
Devices such as Amazon Echo and Google Home continue to gain market share, indicating that the growth of voice search has no intention of slowing down. The popularity of these digital personal assistants led Google to predict that the future of voice search would be “an ultimate mobile assistant that helps you with your daily life so you can focus on the things that matter.”
According to Hubspot, Google Voice Search queries have seen a 3400% increase since 2008. Among the current user population, the second-highest reason for using voice search is to get a faster result. These numbers, says Hubspot, demonstrate how voice search “is changing the way people find information.”
When people use voice search, they expect to quickly receive information on everything from weather and directions, to recipes or instructions on how to remove pet stains from upholstery. Additionally, local information is one of the principal reasons people are using voice search.
Looking ahead, ComScore indicates that at least half of all searches will be made via voice query by 2020. Consumers are increasingly growing accustomed to using voice-assisted devices in their everyday lives, whether they’re booking flights, making dinner reservations at local restaurants, or buying products. As the use of voice search continues to rise, along with improvements in technology, business owners will need to stay ahead of the curve “by providing rich, relevant opportunities to engage” says Cuker.