How to Design Your Retail Store to Boost Sales
As a small business owner, it’s hard to stay up to date on the latest trends in store design and customer psychology. After all, you’ve got your hands full with managing your business’s expenses, planning growth strategies, and keeping your customers happy.
It’s important to recognize, however, that retail store design is an important component in achieving success. Did you know, for example, that 90% of shoppers turn right when they enter stores? That means that if you’re not placing your most important products there, you could be missing out on sales.
Other research indicates that installing digital signs is a smart move for increasing profits since they encourage customers to spend 30% more time in your store.
Additionally, positioning plants throughout your brick and mortar location could increase your sales too! Interestingly, greenery has been shown to encourage customers to spend up to 12% more in your store. Tips like these make the customer experience better and improve your bottom line.
But wait! Don’t forget about the checkout experience. Not only should you ensure that it’s a smooth and efficient process—with a savvy cloud-based point of sale system—you can also prompt impulse buys by stocking the area with small, self-explainatory gifts such as gift cards, accessories, seasonal products, etc. In fact, studies show that 27% of shoppers make additional purchases at the register.
If you want to know more about how to design your store to convince your customers to spend more, take a few minutes to review Fundera’s handy guide to best store store layouts and retail store design hacks. Check it out below:
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