Most digital marketers would agree that search engine optimization (SEO) is not what it used to be. They would also agree that your SEO strategy for 2021 should not only focus on keywords. In today’s time, most businesses understand the basic concepts of SEO and its importance.
In this article, we will talk about everything related to creating an effective SEO strategy. It doesn’t matter if you are a small business owner or the founder of a big company; an SEO strategy is a process of organizing the content of a website to improve its likelihood to appear on the first page of the SERP (Search Engine Result Page). This will maximize organic traffic inflow from search engines. It’s essential to focus on this no matter where you’re standing.
Having an important SEO content strategy is essential as it will help you stay updated with the content you create. Instead of creating what you think people are looking for, your strategy should be on creating content that people are searching for.
Steps For Creating An Effective SEO Strategy
Here are some steps of implementing an effective global SEO strategy.
Take A Look At Your Current Performance Of Your SEO
If you have no idea about the performance of your current SEO strategy plan, it will be impossible to put together a new strategy that will take you to the next level. For such reasons, it is crucial to analyze and benchmark the current performance of your SEO strategy. You need to look into aspects like keyword ranking, organic visibility, etc.
By looking into these insights, you will understand and build a comprehensive picture of how your website is currently performing before setting your goals and planning your strategy. Various tools can help you understand these facts.
Analyze The SEO Strategies Of Your Competition
While it is essential to understand the working and benchmark of your SEO campaign strategy, you should also try to analyze the performance and strategies of your competition. This way, you will identify whether they are succeeding or not.
First, write down a list of your competitors. You will be able to do this by research. You need to gain insights about performance related to keywords. This will help you steer your keyword strategy.
Set Your KPIs And Goals
One of the essential parts of creating an effective local SEO strategy is setting up KPIs and goals. You need to understand and know where you want to end up. With this, you will be able to place a plan of action and also measure your success.
For setting up the KPIs and goals, you need to set the metrics that will demonstrate the progress towards your goals and the end outcome you want to achieve, respectively.
While both terms can be used interchangeably, you need to set them separately when creating a strategy. Let us take this SEO strategy example:
The goal is to increase the organic revenue by $500,000 for the next 12 months. The KPIs you use will show progress against rankings, organic traffic, and organic impressions.
Define Your Pillar Pages And Primary Keywords
After you have set your KPIs and goals, it is time to define the set of primary keywords that you will target, along with the pillar pages. Pillar pages are defined as the foundation for a topic cluster that is created around it. The topic cluster will help you focus on owning the Search Engine Result Page for the topics. It’s a lot different than focusing on a single keyword. This will help you establish suitable topics for your website.
Identify Long-Tail Keywords And Find Cluster Content
Once you have set up your pillar page keywords and main topic clusters, you will have to start working on the cluster content strategy. These supporting pieces of content and subtopics will add more depth to the content.
While there is no defined number of cluster content, it can be anywhere between 15 and 25, depending on the nature and size of the topic. On the other hand, pillar pages will focus on keywords with higher search volume, also known as the long-tail SEO strategy.
You need to think about putting down content that will explore distinguished parts of any topic at a greater depth. You can put in guides on particular areas, answers to questions, or even opinions.
Audit The Existing Content On Your Site
Before you start dishing out new content, you need to start auditing the content already on your website. It is a straightforward and effective SEO strategy for the website. A content audit will help you identify and understand whether you keep, update, or delete the content.
Auditing your content will help you understand things that you may already have before creating anything new. You need to audit the content available on your website so that you will be able to recognize how to improve existing content, focus your efforts to meet your goals, and make decisions based on the available data.
Set Your On-Page SEO Right
Another critical aspect of creating an effective SEO content marketing strategy is understanding the difference between great content and on-page SEO. However, you also have to realize that you need to optimize these elements. On-page SEO includes optimizing various aspects of your content like internal linking, H1/H2/H3 titles and tags, meta descriptions, and title tags.
There are various tools you can use to get reliable recommendations to improve on-page optimization. Additionally, these tools will also provide a clear explanation as to why you should act upon these actions. Overall, on-page SEO is almost similar to SEO basics; however, the former will improve various elements of your website to increase the organic visibility of your page.
Fix Technical SEO Errors
Many technical SEO errors like broken internal links and slow loading speeds can hurt your SERP ranking. Therefore, it is crucial that you audit your website as regularly as you can so that you can identify potential technical errors related to your SEO or content.
Of course, many tools can help you identify such problems and issues to solve them immediately. Even if you audit your website once every month, you will be able to identify these problems and get them fixed before they can impact your SERP ranking.
One of the most important benefits of a successful SEO strategy is to present your brand to potential customers at every stage of their journey. This way, your brand will become a familiar and trusted resource for customers, no matter the purchase funnel. With the help of these tips, you will be able to do exactly this.