Video helps customers feel a connection. Live video multiplies this feeling and opens up a world of possibilities. Thanks to Facebook, the ability to “go live” is available to everyone, most importantly to small business owners. Last year, Facebook created the functionality for users to “go live”. Through your business Facebook page, you can connect with customers via the video camera on your phone, laptop, or mobile device and you can do it for free.
To learn how to use Facebook live, read this article by Facebook.
How can you use video for your business? Social Media Examiner has given three great ideas that we’re happy to share with you.
Create a Live Commercial
Commercials are a great marketing tool, but are expensive and have to be redone to stay up-to-date. The cost and timeliness of a commercial is no longer an obstacle, thanks to Facebook live.
“With live video, any retail store can turn a commercial into a live opportunity. You can walk through your store, pull out bargains, and tell your customers what great offers are available right now.”
Creating a “live commercial” is a great way to drum up excitement for a sale and convince customers to come in soon and purchase what they see you show off via video. They can even leave comments on the video to ask about pricing, inventory, or anything else!
Take a How-To Video to The Next Level
One advantage small business owners have is their expertise in their industry and about their products. Use Facebook live to show customers your expertise and give them a reason to choose you over your competition. Customers will feel a connection with you if you teach them things like how to string a guitar, how to care for their diving equipment properly, or how to rearrange a room to create more space.
“To choose a topic for your how-to video or demonstration, look through your support tickets for the most frequently asked questions. Those queries will form the backbone of the information you provide in the video.
Promote your live video by telling people when you’ll be broadcasting and what the broadcast will be about, but also clarify that you’ll be answering questions. Encourage your followers to think about what they want to ask, and explain how followers can post their questions in the comments.”
With Facebook live, your how-to video becomes interactive, giving you the opportunity to create two-way conversations that can start online and continue in your store.
Take Customers Behind The Scenes
Everyone loves getting an inside look, or going behind the scenes. Give customers the feeling that they are getting an exclusive look into your store. Use Facebook Live to show off brand new products that haven’t gone on shelves yet, to release upcoming event info, or even to give them a look into the work that your team puts into giving them a great shopping experience.
“Set aside a few minutes during an employee’s shift when they can talk to the camera, discuss your products, show off their skills, and engage with customers who aren’t at your location at the time. Each broadcast will remind those customers of the fun experience they’ll have during their next visit.”
Ontario Bakery uses Facebook live to give customers a look at their beautiful cakes as they are being created. Customers get to watch the masters at work. By showing off these skills, the bakery gives customers confidence in the product, and makes their mouths water at the same time.
Make Facebook Live Work For You
Use Facebook Live in these ways to create on online connection with your customers while they are away from the store, and it will increase the pull they feel towards your store, and the connection they feel once they come in the door. Social media is here to stay, so you may as well use it as another way to reach customers!
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