“Search engine optimization (SEO) isn’t all about focusing on keywords anymore. Search engines are getting smarter and better at understanding a searcher’s intent and how they can provide them with meaningful content.”


Source: Hubspot

Search engine optimization is an essential part of doing business online. Doing business online is an essential part of doing business. However you look at it, SEO is something you need to know about. With help from Hubspot and Digital Marketing Philippines, we’re going to give you some SEO guidance.

The infographic below is a great resource for anyone who needs to know about SEO. It has great general guidance for beginners, as well as more in-depth looks at steps to take on your website. It is broken down into the following 7 sections.

1. Understand the Most and Least Important Ranking Factors of 2016

The most important thing to know about SEO is that it isn’t about tricking the search engines with a certain amount of keywords, it’s about providing users with an excellent experience. The stats displayed in the infographic below all point to the importance of a great user experience.

2. Optimize for Mobile Search

[Tweet “1.2 Billion internet users get online through mobile devices.”]

Provide an excellent experience by being mobile-friendly. Learn more about the role of mobile in sales here.

3. Focus on User Intent

“When doing research, focus on relevant topics and themes where you can build your content, and not just on mere keywords.”


Source: Digital Marketing Philippines

Search engines love to bring searchers to great websites. So be one. Read tips to getting a great homepage here.

4. Going Local Is Still a Good Way to Go

[Tweet “50% of online store visitors go to the physical store within one day.”] Source: Entrepreneur.com[Tweet “Finding local results is the primary reason that drives 50% of mobile searches.”] Source: Entrepreneur.com

Local SEO is huge. Local search is what will help your website and store work together to bring you more customers. Local SEO is pretty easy to do and a great place to start. Learn how to start your local SEO with business profiles.

5. The Longer, The Better

The more content your website has, the more Google has to choose from when trying to give searchers what they’re looking for. If you want search engines to reward you with online traffic, provide them with high-quality, relevant content. For ideas on creating great content quickly, read about curated content here.

[Tweet “Content with more than 2000 words generates more backlinks and social shares.”] Source: Hubspot[Tweet “Content with lengths between 2250 and 2500 words generate better average organic traffic.”] Source: Hubspot

 6. Site Security and SEO

Shoppers love the convenience of an online store and online security is important to them. If a website doesn’t look secure, online shoppers will be less likely to feel comfortable entering their payment information. Google recognizes this and is factoring it into their search algorithm. Having a secure website and a secure shopping cart is important to your customers, and therefore, shoud be important to you.

“The “s” in the acronym HTTPS stands for security. Adding extra site security by moving it into HTTPS is what Google prefers and they entice website owners to do so by giving an extra boost to your rankings once your site is secure.”


Source: Digital Marketing Philippines


7. Make Your Content Searchable Through Voice

Because of the advancing technology of smartphones and other devices, voice search is gaining in popularity. Take a look at the infographic below to get some ideas on how you can take advantage of the growing trend of searching by simply speaking out loud.

[Tweet “57% of teens and 24% of adults use voice search with friends.”] Source: Google

SEO is an important part of business. Start today by picking one area to focus on, maybe your content, maybe your user experience, maybe your site security. Work at it a little at a time, and Google will reward you with greater website traffic.