How Can a Blog Help Your Business Grow?

If you are running a small business, you need to ensure that when people search for your products and services, they find your business online. That is one of the best ways to get more inquiries and sales, and it all starts with search engine optimization (SEO). With 80% of internet users interacting with both social media sites and blogs, creating a blog on your business’s website is advantageous in many ways.

Blogging is very effective in bringing traffic to your products. Read on to find out how blogging can boost your website’s SEO and your business’s overall growth.

Blogging Increases Your Inbound Traffic

Research shows that websites with active blogs get five times more inbound traffic than those who don’t blog at all. The trick is to publish high-quality content that is relevant to your industry. This will also encourage other similar websites to link back to your site. Most of the people who visit these websites will be interested in your industry. Therefore, they will probably follow those links back to your website.

High-quality blogs with interesting and unique topics will grasp the attention of readers and potential customers. Plus, when you blog regularly, you will increase blog traffic and also boost sales and conversions, as statistics show that 60% of businesses who blog acquire more customers.

Boost Search Engine Ranking

Almost every website owner knows about the importance of having a good search engine ranking. This can be highly beneficial and will fast-track the success of your small business. However, many small business owners do not fully understand what it takes for a website to rank high on search engines. For you to rank on the first page for your targeted search terms, you need to have high-quality content on your website’s blog. The more relevant and optimized your content, the more likely you will outrank your competitors and increase your own blog traffic.

Blogging Builds Your Brand and Company Voice

There are many things that contribute to the memorability of your brand. These include the tone of your copy and the feel of your website, among other things. Most business owners underestimate the power of blogging when it comes to developing your brand and giving it a voice.

You must pay attention to the style of writing and the images that you include on your blog. According to GrowthBadger, quality of content is the number-one success factor for a blog. Apart from that, the layout of your blog also matters. For instance, if you run a one-of-a-kind business, you will benefit from having a blog that reflects your business’ ethos and brand voice. Therefore, in such an instance, you may need to hire a digital marketing company that offers specialized content so you can publish blogs that uniquely fit your business’s style.

These are some of the ways your business will benefit from having a blog. Your focus must also be to increase blog traffic so that, in the end, you can get more people to visit your website. These are the people who will end up buying your products and services and ultimately contribute to the growth of your company.

Andrew Smith is a digital analyst at Bristol Strategy, an inbound marketing agency out of Massachusetts.

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