You already know that having your website integrated with your POS system saves time by syncing your online store and brick and mortar shop. And because the all-inclusive software only uses one database, inventory items are automatically updated in the website and POS with each sales transaction entered.
North Carolina sewing machine dealer, My Sewing Shoppe, was losing time and money trying to manage their classes manually. Because there was no effective tracking method, classes would oversell and become way too crowded, creating a “bad experience” for class attendees. Additionally, the store was losing revenue because there was no way to collect class payments in advance, resulting in people signing up for classes and then not showing up.
Here’s how class management went from nightmare to a dream-come-true when My Sewing Shoppe integrated their in-store POS system with their website:
Streamlined Class Registration
What was once a time-consuming class registration process for My Sewing Shoppe is now an easy one-step process. Once they register a customer for a class, their spot is instantly saved and the number of available seats reduces.
Payments can be accepted in advance, (online or in-store). Additionally, store owners can view class reports to see how many people have signed up, what they paid, and how many seats are still available. Overselling is now a thing of the past!
My Sewing Shoppe no longer has to “babysit” their class status because their integrated POS system does it for them. Once a class is booked, they simply move on to selling the next one, and the next, allowing them to easily grow their revenue by having full classes and accepting payment in advance.
Reduced Class No-Shows
Before adopting an integrated POS system, My Sewing Shoppe was losing revenue as a result of no-shows. Today, they’re able to require and accept payment in advance, so even if people don’t attend the classes they registered for, the preparation costs are still covered.
Plus, with a built-in email feature, automated reminders are sent to customers to notify them of upcoming classes they’ve registered for.
Allowed Customers to Book Classes Online 24/7
According to POS Portal, 44% of class bookings are done online. As My Sewing Shoppe discovered, after they integrated their website and cloud-based POS software, their customers no longer had to wait to register for a class in the store.
The slow lines previously caused by manual class registration made customers impatient and ultimately hurt business. Now, though, the ability to register for classes online helps customers save time and avoid frustration. Class schedules are easily accessed in real-time, so customers can conveniently register when it works best for them.
Experienced Increased Revenue
With an integrated POS system making class management a more efficient and automated process, My Sewing Shoppe no longer had to worry about spending all their time on manual class registrations or playing phone tag and email catch up with potential class attendees in an effort to reduce potential no-shows.
This meant they could focus on taking care of in-store processes or customers’ needs that would help grow their business. These time-saving benefits made business more productive for My Sewing Shoppe.
According to Hospitality Technology’s 2014 Restaurant Technology Study, foodservice operators cited integration as a major business driver. But it’s not just hospitality businesses that benefit from integrated point of sale platforms.
Whether you’re a music store, sports outfitter, or a hobby shop, integrating your website and POS system will streamline class management so you can increase revenue and grow your business.