As HubSpot points out, video is becoming an integral part of the marketing process, especially with businesses looking for more innovative ways to capture the attention of consumers. Not only is video a powerful way to increase brand awareness, but it can help you build relationships with potential customers.
Source of Statistics: Marketing Tech Blog
It’s no surprise, then, that You Tube is now the second largest search engine on the web, as indicated in vidyard.com’s article, Top 10 Reasons Why Video Should Take a Leading Role in Your Content Marketing Plan.
For more revealing statistics on video marketing’s conversion rates, video users, user interaction, spending, and content, check out this awesome infographic from HubSpot:
If you’d like to know how to incorporate video in your online marketing campaign, check out Authority Labs Beignner’s Guide to Video Marketing or HubSpot’s ebook on How to Use Online Video for Marketing.