As HubSpot points out, video is becoming an integral part of the marketing process, especially with businesses looking for more innovative ways to capture the attention of consumers. Not only is video a powerful way to increase brand awareness, but it can help you build relationships with potential customers.

If you doubt the influence and effectiveness of video in marketing, consider these compelling statistics found on Marketing Tech Blog, gleaned from an infographic on Video Explainers:

Source of Statistics: Marketing Tech Blog

 

It’s no surprise, then, that You Tube is now the second largest search engine on the web, as indicated in vidyard.com’s article, Top 10 Reasons Why Video Should Take a Leading Role in Your Content Marketing Plan.

For more revealing statistics on video marketing’s conversion rates, video users, user interaction, spending, and content, check out this awesome infographic from HubSpot:

Source: HubSpot

 

If you’d like to know how to incorporate video in your online marketing campaign, check out Authority Labs Beignner’s Guide to Video Marketing or HubSpot’s ebook on How to Use Online Video for Marketing.