Hashtags are nothing new on social media.
According to Jeff Bullas, however, because many people don’t understand the use of hashtags, they’ve simply stopped using them.
The problem is, while you may have stopped using them, there are plenty of people and businesses out there who rely on hashtags to find solutions to their needs, whether they’re trying to recruit for a new position at their company or they’re searching for a good restaurant in your area.
Here’s why You Should Use Hashtags
“Hashtags play a crucial role in developing interest in your social media accounts and are used on a number of social media platforms, most commonly, Twitter and Instagram,” says Business 2 Community.
By including a hashtag with your posts, you’re helping to sort content for your audience. Hashtags guide users to posts that are relevant to their interests. Plus, they can interact with other social media users who share their same interests by joining the conversation about hashtag XYZ.
From a business standpoint, hashtags help you get noticed in these conversations and set your company up as a voice for particular topics.
“Knowing where, why, and how to hashtag can change your social media game and presence tremendously.”
Why Hashtags are Important to Your Instagram Channel
“Hashtags are still one of the best ways to increase visibility and improve engagement on Instagram,” points out Jeff Bullas.
This is true of pre-existing hashtags or creating new ones specifically for your brand—eitherway, using them will help you reach more accounts.
In order to be successful on Instagram, you need visibility. By engaging with customers and joining conversations about what’s trending, you can gain greater visibility for your brand—more visibility leads to a larger audience, which can increase leads for your business.
“Hashtags are a great way to appear in the searches of people who don’t currently follow you, but who likely would be a great fit.”
You can also increase engagement by asking your audience to use your own branded hashtags. This way, if you’re running a contest or just looking for user-generated content, followers can tag their posts with a specific hashtag (and tag your account) to increase engagement with your brand.
With branded hashtages, you’re more likely to see an increase visibility because your followers are promoting you to their connections.
Finding Good Instagram Hashtags
“Researching the best Instagram hashtags can easily lead you down a rabbit hole if you’re not careful,” warns Jeff Bullas.
You can save time by using a high-quality hashtag generator such as, Kicksta’s hashtag generator, which is easy-to-use and delivers hashtags related to the one you enter (from top hashtags to random hashtags). Simply choose those that best match your brand and save them to other hashtag groups.
Don’t want to use a hashtag generator? You can also conduct your own hashtag search on Instagram. Try browsing competitors or leaders in your industry to see what hashtags they’re using.
Next, select one of those hashtags and see what posts appear. Review the posts to see if any other hashtags catch your attention. If you think hashtags outside your industry might be relevant to you, check their acounts as well.
“The best hashtag strategies use a mixture of different types and sizes of hashtags,” suggests Jeff Bullas. Here are some different types of hashtags you might want to include in your Instagram strategy:
- Trending hashtags
- Branded hashtags
- Niche-specific hashtags
- Event-based hashtags
- Local hashtags
If you’re not using social media posts for your business accounts, it’s not too late to take advantage of their benefits! As you start working hashtags into your Instagram strategy, you’ll notice an increase in visibility and engagement.
Hashtags are continuously developing in terms of communications tools that can help you build your social media presence and create more engagement…so you can improve your business!
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