Guide to Social Media for Small Businesses

As a small business owner, you have a lot on your plate. Social media is an item on the long list of to-dos, but there’s no arguing how important it is for the success of your business.

It’s an essential tool to get your brand on the radar of potential customers. Not only can you promote your brand to attract new customers, but you can engage with your current customers.

To get started, you’ll want to set goals for your social media strategy. Ask questions like:

  • Which industry are you in? – B2B or B2C? Are you in a service-based industry?
  • What are competitors doing? – Look for inspiration from leaders in your industry.
  • What do you want to achieve with your social media? – Drive new customers or more sales? Increase brand awareness?

While social media is a great tool to drive your overall business goals, it’s also helpful to keep a pulse on your business. You can uncover whether customers are liking your new product or easily answer their questions through the comments feature. Plus, you can find out if your customer’s are referring friends or family to your business.

By regularly scheduling content, checking in on your strategy, and engaging with your audience, you will also have a better understanding of what your customers are thinking, as well as what they need and want.

Small business social media has an advantage over big box companies or retailers because you can easily tune into what your customers are telling you. And that engagement with your customers is the most important factor in taking advantage of what social media has to offer.

Chances are, small businesses that don’t engage with their customers aren’t going to have much success. In fact, 29% of people are more likely to visit a competing business if they’re ignored on social media.

Ready to learn how to make social media work for your small business? Valpak offers a helpful digital handbook that covers everything from setting goals to creating an omnichannel experience.

Click to instantly download this step-by-step guide and you’re well on your way to improving your small business social media presence.

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As a content marketing specialist, Megan is most passionate about creating and promoting unique content that drives client growth. Outside of the office, you can find her obsessing over any dog she sees, hanging in her hammock, seeking out the next camping spot or consuming way too much coffee.