You’ve probably seen the term “content curation” floating around the Internet these days. But what does it mean and, more importantly, why the heck should you publish the stuff on your own website or blog?
What Curated Content Is
As Neil Patel (best-selling author and entrepreneur) puts it, the basic idea is to take content created by someone else and feature it alongside other related content on your own site. This content will be focused on a particular subject, like great customer service secrets, for example, and will always provide credit to the original source. Something as simple as a link to infographics or how-to guides, where your reader can garner more information, can be considered curated content.
“You’re finding content that you know your readers will be interested in and then connecting them to it,” says Neil in his Quick Sprout article, How to Do Curated Content RIGHT: A Step-by-Step Guide.
Here are some examples of curated content posts:
Expert Interviews: You contact experts in your field via phone or email, asking them to answer a few questions (the same set of questions), then you pull them together in one post or a series of posts. Some ideas on how to do this include:
- Sharing all the experts’ answers to one of your questions together in one post
- Selecting your favorite bits of advice from each expert and creating a post with that information.
Round Up: Do a Google search on a particular topic and create a list of the posts you like best to post on your blog or website. Write an introduction for your post and make sure to credit your sources. Pretty easy, huh?
Infographics: Find an infographic related to your industry. Make sure it provides valuable information. Write a short blurb about the contents of the infographic, citing your perspective or offer some helpful tips that go along with it, then post them to your site, making sure to reference the original sources. What could be faster?
The Benefits of Posting Curated Content on Your Blog or Website
If you’re a content marketer, you know how hard it is to generate quality content on a consistent basis. Not only is curated content one of the most effective types of content, it will save you hours and hours of time since you’re not having to create content from scratch.
While curated content can be used for almost any business niche, if it’s not done correctly, your readers will lose interest and you might damage your brand’s credibility. Make sure the content you curate is focused on your industry and provides value for your readers. You can further enhance your post by adding your own perspective on the curated content provided, along with some relevant statistics, tips, or other helpful information.
Done right, curated content turns your blog / website into an invaluable resource for quality content and establishes your brand as an authority on the subjects you curate, as well as bringing a fresh perspective and new ideas to your audience.
Content curation sites, like BuzzFeed, attract high volumes of traffic. Plus, content curation gives you more content format options, including a mix of topics and media styles that can be presented in brief or long posts that will appeal to a wider range of readers.
The curated content you choose to focus on can help you establish your brand’s values and share them with potential customers, which is essential in building relationships of trust. Furthermore, like-minded readers gathering on your site will transform it into a social platform for developing and exploring fresh ideas.
Check out the following websites for more information on publishing curated content:
Give Your Website a Boost With Curated Content!
Incorporating curated content into your blog or website saves you the trouble of spending hours and hours each week trying to generate original, high quality content. Plus, as you post curated content that is relevant to your industry, you’ll be building brand awareness and establishing yourself as an authority on that content. In the process, you’ll expand your audience by creating a valuable resource for folks who are interested in the type of content you post, naturally creating a community of loyal readers and potential customers.
If you’d like to know how easy it is to add videos, graphics, and other relevant content to your website, contact Rain Retail. Our websites save you time, so you can concentrate on other areas of your business that require your attention.