eCommerce Marketing 2021: 5 Marketing Strategies to Drive Brand Awareness & Revenue

Ecommerce marketing has evolved tremendously over the last few years. The recent boom in mobile technology and the rise of social media has changed the rules of the game. To create a successful ecommerce business, you need to incorporate some solid marketing strategies that are guaranteed to make a difference, and a visible one at that.

In the past year, eCommerce has gone from a small group of early adopters to a rapidly expanding market. In addition to the more traditional methods of advertising, business owners are moving their brands online to increase awareness and drive sales. We’re here to help you do just that with 10 marketing strategies to drive brand awareness and revenue.

1 USE INFOGRAPHICS

Infographics are a fun and colorful method to present valuable marketing facts and data. These content juggernauts are often shared, making them an excellent tool for brand growth and thought leadership.

On social media, shares are critical for reaching new audiences. They make sure that your material is noticed by those who aren’t your followers, and they help you grow your organic reach in the aftermath of annoying algorithm adjustments. This is particularly true on Facebook, where the algorithm prioritises shares from friends and family above brand postings.

The infographic is one of the most shareable information types available. They’re more aesthetically appealing, simple to consume, and enjoyable to read than a traditional article. Graphics are processed 60,000 times quicker by the brain than plain text, and 94 percent of blog articles containing visuals receive higher interaction.

2 IDENTIFY THE RIGHT CHANNELS TO USE

Each advertising channel caters to a certain demographic. Furthermore, you should select the channels where your target clients spend the majority of their time.

Some social media networks attract a younger audience than others, and some are more “cool” than others. There are platforms and channels that cater to the demands of a certain set of individuals who share a political viewpoint.

The most important thing is to do research and determine your target audience’s location.

Even with multichannel marketing initiatives, your products and services will have the most impact in this manner. You may do this yourself using a programme like GrowthBar, or you can engage a branding firm to do it for you because they have the requisite skills and experience.

3 LEVERAGE THE POWER OF SEO

Although search engine optimization (SEO) may appear difficult, it is straightforward to apply and crucial to a brand’s online visibility. It entails making your material visible to search engines such as Google and having it appear in search results pages.

Here’s how to utilize keywords to boost your SEO right now:

  • Look up keywords in your sector and content categories to see what your target consumers are looking for when looking for businesses like yours. Focus on inserting informational keywords into your content while optimizing for brand recognition. These are terms that match searches made by consumers who are just starting their purchasing journey and want to learn more about the items available.
  • Create content based on these keywords.
  • Include your keywords throughout the headline, body, and picture titles of your post, the more times your keywords are used, the simpler it is for Google to find it.

An important thing to keep in mind is not to over-use the keywords, which is referred to as keyword stuffing, as google’s algorithm can not only spot it, but will also penalize your page for it.

P.S. This Amazon Keyword Tool might come in handy if you are looking to research keywords.

4 HOST GIVEAWAYS OR OFFER SAMPLES

When you’re trying to raise brand recognition, it’s not the time to beg for money. Instead, providing customers a taste of what you have to offer without requiring them to make a financial commitment will help you establish your brand and raise awareness.

This might be in the form of a free trial if you provide a subscription service. How can someone genuinely understand who you are if they haven’t had the opportunity to use your service? They may recognize your name, but providing them access to your offerings––even if it is limited––can heighten their awareness.

If you sell a product, you may be able to give away free samples. If you decide to host a giveaway through your social media channels such as your instagram page, it will majorly boost your engagement, and the algorithm will thus promote your page to more people, subsequently giving you better brand awareness.

5 FIND A VOICE FOR YOUR BRAND

Developing a brand voice, according to Adweek, might help your brand stick in the minds of customers. Your company’s voice might be hilarious, emotive, clever, or sentimental––all that matters is that it’s genuine to the brand and the audience it serves.

A distinctive tone distinguishes a brand. When it comes to market awareness, it may make a big difference.

Additionally, consistency is the most important method for increasing your brand recognition. When changes are frequent and appear to be random, people react adversely.

A well-intentioned rebranding is alright, but you shouldn’t modify your brand voice on a regular basis. In ten or fifty years, your target audience must be able to recognise your brand.

Aside from the logo, other characteristics of consistency include the brand voice and media image. Every channel via which your brand communicates must have its own distinct “zing,” but it must also adhere to the guidelines you established throughout the branding process.

At the end of the day, both eCommerce companies and consumers need to know that the eCommerce marketing strategy that will work best for your company is the one that works best for your specific business. If you want to focus on brand awareness, you’ll need to keep an open mind about where to focus your efforts. If you want to go after direct revenue, you’ll need to know the most profitable traffic sources for your business.

In conclusion, most eCommerce businesses find they need a variety of strategies to market their brands. It is a mistake, however, to assume that the best marketing strategy is the most expensive. An eCommerce business can work with a limited budget and still grow. The 10 marketing strategies for eCommerce marketers described above can help you grow your eCommerce business by making smart choices and avoiding costly mistakes.

Ananta entered the digital marketing industry 5 years ago and has produced strategic marketing content for start-ups, tech brands, and VC firms. She helps content marketers, product marketers, and executives tell stories, achieve an online presence, and helps build brands that communicate with their users. She’s worked with brands such as Uber, Panasonic, Cremica, and many more. When she’s not writing, you’ll catch her engrossed in books, baking cakes, or watching great pieces of cinema. Get in touch here.

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