5 Ways to Be a Better Retail Business in 2021

Most people were absolutely delighted to see 2020 leave and 2021 arrive. However, as the confetti settled, we were left facing a landscape that looked pretty similar to 2020. As a retail business, a lot changed in 2020. Your perspective on how business is done and how to connect with customers and your community was […]Continue reading

8 SEO Tips for Directing Organic Traffic to Your Online Store

Successfully selling products and services online requires a large amount of customer traffic. Indeed, as the ever-present challenge is to encourage people to visit your website, it is critical that you find ways to persuade them to click on your links.  Fortunately, there are various actionable SEO ideas that can help direct customers to your […]Continue reading

How to Create Value Out of Unused Retail Assets

A business can accumulate a wide selection of assets over the years. Some of those assets continue to deliver value year after year, such as essential pieces of software or even employees with crucial areas of expertise. However, other items in your stack might end up gathering dust in the background as they become less […]Continue reading

What Entrepreneurs Can Learn About Riding Out Recessions

As of this writing, in January 2021, we are looking ahead to what we hope will be an end to the physical effects of the Covid-19 pandemic. We’re looking at the light at the end of the tunnel when it comes to stopping the spread of the disease in its tracks, but as an entrepreneur, […]Continue reading

How to Run a Retail Business That Puts Sustainability at the Forefront

Our contemporary business landscape holds great potential for retail entrepreneurs. Even for local mom and pop stores, the digital age offers resources that can help attract new customers and technology that can make operations run more smoothly. However, the world we live in also brings challenges with it. One of the most prevalent is understanding […]Continue reading

How to Respond to Negative Online Reviews

Did you know that 9 out of 10 customers are likely to read reviews before choosing a business? This is why having good online reviews is essential for your business. But what about negative feedback? Obviously, no one wants to receive criticism or complaints, but the fact is that bad reviews can be good news […]Continue reading

Using Technology to Prepare for the 2020 Holiday Season

There’s no question about it: 2020 has been challenging for small businesses. From protracted lockdowns to massive job losses leading consumers to cling more tightly than ever to whatever discretionary income they might have, the market has not been kind.  Now, as the make-or-break holiday season looms and the COVID-19 pandemic continues to rage, small […]Continue reading

6 High-ROI Marketing Strategies That Won’t Break Your Budget

Small business owners looking for a high ROI are often deterred from extensive marketing, thinking that it’s costly. And sure, sometimes, digital and traditional advertising can be both expensive and ineffective. However, this doesn’t mean that there aren’t any legitimate options for those on a tighter budget. As with any other business strategy, marketing requires […]Continue reading

4 Biggest Sales Challenges and Solutions in 2020

  It would be an understatement to say that 2020 has been a crazy year so far. With the COVID-19 pandemic still going strong, we’ve seen entire countries and economies crumble. For the average small business, things have been tough and getting new sales in the middle of the pandemic is a challenge, to say […]Continue reading