Marketing Tips

Video marketing can be an excellent tool for increasing conversion rates. In fact, after watching a video about a product, consumers had a 64% higher chance of buying it online. That’s not a number any marketing professional should ignore. Here are a few strategies related to video marketing so you can generate higher conversion rates […]Continue reading

There’s a lot of negativity surrounding the meteoric rise in popularity of selfies. Many people view the Millennial generation as vapid or self-centered when they see how many selfies are posted each day (millions, for the record).  However, selfies are one fad that’s endured for well over a decade. Furthermore, they’re often showcased on prime […]Continue reading

  With today’s overwhelming enthusiasm for platforms like Instagram Live, TikTok, YouTube, and many others, we can be sure that video marketing isn’t going away anytime soon. In fact, data from Wyzowl shows that 85% of companies use some sort of video marketing, and that 87% of those who do have seen an increase in […]Continue reading

  LinkedIn is a wonderful source for finding both talented employees and searching for top-quality customers for your retail business. As a small company, you can fully utilize LinkedIn to pull in clients and to find experienced, qualified employees in your area or to work remotely. It is also an excellent source for finding and […]Continue reading

  Despite some people proclaiming that the marketing (purchase/sales/conversion) funnel is dead as a concept, it is alive and well. It may have changed somewhat and become more complex with the advent of digital marketing, but it is still the perfect way to illustrate how retailers (big or small) put their name out, attract attention, […]Continue reading

  Email marketing is a business technique that involves sending commercial messages to a large group of people at the same time through emails. A business would find emails useful when it comes to enhancing sales, increasing brand loyalty, and updating customers about the various products and services they offer professionally. Email marketing is one […]Continue reading

  As of 2019, 73% of small businesses across the country invested in at least one social media platform. Billions of people use social media platforms like Facebook, Instagram, and Twitter on a daily basis, so for businesses to be able to hop on board and actually connect with customers can make a big difference.  […]Continue reading

  Now that we are on the verge of entering a new decade, it’s a good time for startups and SMBs to reinvent their marketing strategies. After all, the latest startup statistics show that the US alone has more than 30.2 million small businesses. Thus, the need to stay relevant and competitive is more pronounced […]Continue reading