Sherene Funk | Oct 18, 2018 | 0
Award-Winning Acoustic Shop Increases Sales by 35% With Integrated POS & Ecommerce
Even for a two-time NAMM Top 100 Dealer like Chapman’s Acoustic Shoppe, the essential day to day tasks involved with running a retail store can be overwhelming without a tool that brings together all the different parts of their business into one integrated system. But when they found the right Point of Sale software, everything started falling into place and sales increased by 35%.
Here are some of the challenges the Springfield, MO, retailer was facing and the game-changing solution that turned obstacles into opportunities:
Challenge #1: A Clunky, Outdated POS System
With the industry-standard POS system in place, Chapman’s Acoustic Shoppe was excited to conduct business more efficiently. As it turned out, though, the software turned out to be way too difficult and outdated. After a year and a half of trial and error, they still weren’t able to get the system fully operational and were forced to abandon it.
The Solution: A More Intuitive & Integrated POS Platform
About the time Chapman’s Acoustic Shoppe started searching for something else, they found Rain Retail’s integrated POS and Website system, a user-friendly platform that works from one database and automatically syncs information online and in the store.
One of the owners, Jeremy Chapman, was thrilled to learn how easy it is to navigate Rain’s software, saying:
“The menus make sense and you can follow those very intuitively…you can run in-depth reports and you don’t have to memorize a bunch of codes or shortcuts…The staff was able to operate it with very little training.”
Challenge # 2: Ineffective Inventory Management
Without a reliable POS system, Chapman’s Acoustic Shoppe wasn’t able to leverage their most important asset—their inventory. Entering products was a time-consuming struggle, especially when they had to keep relearning how to operate their old POS. Plus, the poor level of integration kept them from exploring other money-making channels.
The Solution: An All-In-One, Cloud-based Website & POS System
With Rain POS, Chapman’s Acoustic Shoppe was able to quickly add product information in one place and watch as their POS and website was updated simultaneously. Additionally, with real-time data, they always had an accurate view of what was in stock—anytime, anywhere—as long as they had access to the internet.
Having their website inventory powered by their Point of Sale meant that Chapman’s Acoustic Shoppe never had to worry about how their products were being represented online when customers Googled their store.
In fact, they saw a 20% increase in foot traffic because people would do research online first then walk into the store already knowing what they wanted to buy.
“We had people driving from states away to come all the way to our shop just to look at some of the instruments they saw online. That’s increased our customer base significantly!” ~ Owner, John Chapman
Challenge # 3: Disorganized Repair Department
The expert repair department at Chapman’s Acoustic Shoppe struggled with lost paperwork and the daily tasks involved with tracking services and repairs. Communication between technicians and customers was also a challenge without a reliable system in place to bring all the pieces together.
The Solution: A POS System With Built-in Service & Repair Tracker
According to John Chapman, Rain Retail Software really improved their repair department processes.
They no longer had to worry about lost paperwork, and the services and repairs were integrated with the POS so they could set up repair tickets, communicate with technicians and customers, and receive payments all in one system.
“Information is shared with all the different technicians and the customers instantly…so we communicate back and forth with technicians and customers to make sure that they know what’s going on at all times.”
~ Owner, John Chapman
The Overall Benefit of Using an Integrated POS & Ecommerce System
Chapman’s Acoustic Shoppe has really taken their music business to the next level since opening four years ago. They now enjoy the benefits that come with using Rain’s integrated POS & Ecommerce system, including:
- Ease of use
- Enhanced Integration (ability to sell across multiple channels)
- Quick & reliable inventory management
- Increased foot traffic
- Service & repair tracking
The result of bringing together all the different parts of their business? “Since using rain retail software, we’ve seen an increase of over 35% in our sales,” says Jeremy Chapman. John enthusiastically adds, “Rain has helped us grow exponentially!”
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Also published on Medium.