Are Your Job Postings Reaching the Right Candidates?

For job seekers, the search for good employment must seem like a relentless stream of applications and interviews. Of course, if you’re an employer, you probably feel the same way about posting jobs and screening resumes.

In order to make your job ads stand out from competitors and find the right candidate for the position you’re offering, you need to continually refine your job-posting processes, suggests Small Business Trends.

Here are 12 tips to make your help wanted ads to stand out and attract top talent:

1. Target Your Job Candidates Like a Marketer

Just as a marketer tries to target particular consumer segments, you need to have a clear idea of the type of employee you want to reach.

When you understand the persona you’re trying to target—someone who will be a good fit for your company culture and professional goals—you can then tailor your language in a way that will resonate with your preferred employee demographic.

2. Highlight Company Perks

When job candidates don’t fit your work culture, it turns out being a huge waste of time and energy. Most likely, they’ll either end up leaving, or you’ll be the one to let them go.

That’s why it’s important to highlight the benefits of working for your company, whether it’s flexible schedules, free Friday lunches, complimentary massages, or awesome health and retirement benefits.

Emphasizing your culture and telling people why your company is the place they want to work is an effective way to refine your search and attract the right job candidates.

3. Emphasize Required Skills

If you’re a software company, you may need candidates with the same tech stack as yours. In that case, you may want to start your job postings with a list of required skills—a different approach from traditional description-based posts.

Skills-based job posts help automate candidate procurement and significantly reduce time-to-hire for positions that require a particular set of essential skills.

4. Get Your Team Involved

“Your employees are your best ambassadors, and people trust people more than brands, CEOs and other C-level executives,” says TalentLyft.

Consider asking our team and advisors to “pin” job postings to their social media profiles. You can even offer a cash incentive for employees who submit job candidate referrals.

Involving your employees not only helps you establish a strong employer branding strategy, but it speeds up the process of finding job candidates, not to mention engaging your employees and making them feel valued for their involvement in the hiring process.

5. Take Advantage of Social Media

Social media is an effective recruitment channel because you can share or advertise your open jobs on various networks so they appear at particular times and stay top of mind.

This allows you to target preferred audience segments and increase the chances of finding qualified candidates faster.

6. Be Creative

If you want to make your job posting stand out from a sea of other ads, get creative by incorporating different media formats such as photos, videos, or even infographics that describe the job position or showcase your company culture.

By changing up media formats, you’ll keep job candidates engaged and help your job posting stand out better—for longer.

7. Add This Word to Your Listing

Interested in making your job posting really stand out so you can attract the best talent? Add the word ‘Remote’ to your help wanted ad and let them know they can work from home!

Today, many candidates are looking for remote jobs, so if you’re requiring top talent to come to the office every day, you’re limiting the level of interest your post might otherwise receive.

8. Make it Easy for Job Candidates to Apply

Integrating your posting with the job board you’re using will help your ad stand out more. How? Let’s say you give users the option to apply via LinkedIn’s “Easy Apply” button.

This makes it possible for candidates who are passively looking to filter and find your posting a lot easier, as well as conveniently apply for your job opening.

9. Create Simple, Scannable Postings

Just as you look through stacks of resumes when hiring, job seekers probably look through hundreds of job posts.

If you want your job posting to draw more attention and stand out from others, make them super easy to read by using bullet points, italics, and numbered lists, etc. That way, you’ll increase the odds that candidates will read your posting through to the end.

10. Tell a Story

It seems that most companies are zealously specific in their job postings, creating long lists of skills and tasks they require from job candidates.

Try changing up your ad to share the business background first, telling a story about your company. Then move into explaining the role you’re hiring for. This approach will be more interesting to candidates and make your job posting really stand out.

11. Update Your Posting

If our posting an ad through an employment agency, try updating your job posting once a week. Some employment services will move your post to the top of their list—as if it’s a new ad—every time it is updated.

Keep in mind, though, that this strategy may not work with every employment service. You’ll want to check with the agency you use to see what their policies are.

12. Shun the Traditional and Add a Twist

For the most part, job posts follow the same format and they all look pretty much the same. You can follow suit and look like every help wanted ad out there or stand out by incorporating some personality, humor, or fun facts.

For example, filter out applicants that don’t pay attention to detail by adding an “Easter egg” to your post, which can be something as simple as asking job candidates to include their favorite movie, book, etc. when applying.


“Finding the right job candidates is becoming more and more difficult,” says TalentLyft. “Recruiters and other HR professionals that don’t use innovative recruiting strategies are often unable to find job candidates that are suitable for their open positions.”

One strategy that can help you attract the right candidates, is to create job postings that really stand out from those of competitors. Use the 12 tips above to find the ideal fit for the position you need to fill!

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Sherene Funk is the author of the contemporary romance Autumn in Your Arms and two small business e-books. She is a voracious reader who owns more books than she can ever read in this lifetime. A graduate of Brigham Young University, she worked in advertising for many years before moving to her current writing position at Rain Retail Software. She researches non-stop to see what successful retailers do and loves to share what she learns with small business owners.