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Are You Regularly Thanking Your Customers?

Are You Regularly Thanking Your Customers?

Did you know that at least 60% of customers stop dealing with a company that they feel is indifferent toward them?

In a world where consumers have more shopping options than ever before, there is zero margin for complacency when it comes to cultivating a loyal customer base.

You can strengthen long-lasting relationships with your customers by regularly expressing your gratitude. Sending out hand-written thank you notes is a simple way to make your patrons feel appreciated and nurture their loyalty to your business. As an added bonus, showing gratitude encourages your best customers to sing your praises to others, points out Small Business Trends.

Not sure how to compose a thank you letter? Here are a few examples you can use:

Customer Sample Thank You Letter #1

Your thank you letters will be even more appreciated by customers if they offer a reward. You could, for example, offer a discount voucher or coupon, incentivizing customers to purchase from you again.

You might try something like:

Dear [insert customer name],

[insert the name of your company] would like to say thank you for being a loyal customer. It has been a pleasure serving you and providing you with [insert relevant products or services]. We hope that we can have the pleasure of serving you for many more years to come!

[Name of business] is committed to providing our customers with only the highest quality of [name of products or service] delivered through unbeatable customer service.

As proof of our appreciation for your loyalty, we would like to give you a 20% coupon to use toward your next purchase with us.

Again, thank you for your ongoing business. We look forward to serving you again soon.

Best regards,

[Insert your name and function and/or company name]

Customer Sample Thank You Letter #2

Holidays or other special occasions—like birthdays—are a perfect time to show your customers how grateful you are for their business by sending them your best wishes. Don’t forget to encourage them to keep shopping with you to keep your business top of mind.

Your letter might say something like this:

Dear [Insert name of customer],

As we near the Holiday Season, [Insert name of company] would like to say thank you for the loyalty you have shown to us over the last 12 months.

Your continued business is very much appreciated and we’re so grateful for your support. It is people like you that have helped our business get where it is today and we value our relationship with you.

We wish you a Wonderful Christmas and a Happy New Year and look forward to serving you in [insert year].

Kind regards,

[Insert name, title, and company]

Customer Sample Thank You Letter #3

Despite the prolific growth of digital forms of communication, people still yearn for personal, face-to-face interaction. That’s why it’s important to thank customers who have taken the time and effort to visit your business.

You could try something like this for your customer visitation thank you letter:

Dear [insert name of client],

[Insert name of company] would like to thank you for taking the time to visit us on [insert date of visit]. It was a pleasure getting to know you better and assist you with your [insert product or service] needs.

We hope you enjoyed your visit as much as we did.

We look forward to your next visit. In the meantime, if you have any questions at all, please don’t hesitate to contact us.

Many thanks,

[Insert name, title, and company]

Conclusion

Customers who are committed to your brand want to feel like you care about them as individuals. “This is one of the biggest contributing factors to a customer choosing to shop with another brand,” says Smile.io.

Believe it or not, most customers don’t choose competitors based on prices and products. Rather, they stick with companies who make them feel valued. They don’t want to feel like they’re in a one-way relationship in which they’re always giving you their money and you’re always taking it without showing any appreciation.

By sending out hand-written thank you notes to your customers, you’ll make them feel valued and simultaneously nurture their loyalty to your business.

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About The Author

Sherene Funk

Sherene Funk is the author of the contemporary romance Autumn in Your Arms and the eBook The Small retailer's Ultimate Guide to Increasing In-Store Sales. She is a voracious reader who owns more books than she can ever read in this lifetime (but that doesn't stop her from collecting more). A graduate of Brigham Young University, she has published several humorous non-fiction articles and worked in advertising for many years before moving to her current position as a writer on modern retailing at Rain Retail Software. She researches non-stop to see what successful retailers do and loves to share what she learns with other small business owners through informative articles that address their unique needs.

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