“No matter what size retailer you are, big or small, Pinterest is one of the best platforms you can invest in to get your products to potential customers,” says B2C. In fact, Pinners spend 29% more on retail than those who don’t use Pinterest. Furthermore, these Pinners are 39% more likely to be active retail shoppers.
Interestingly, 90% of Pinterest users say that the platform helps them decide what to purchase. And don’t assume that it’s all online spending. According to Sprout Social, 41% of Pinners who shop in-store use Pinterest while shopping.
Here are 7 more statistics that should convince you to start marketing your boutique products on Pinterest today:
1. 40% of Pinners make $100k+
Talk about buying power! Pinners are affluent (did we mention that 40% of them have a household income of 100k+ and 50% make at least 50k?), and ready to spend. In fact, they’re willing to spend more than non-Pinners.
2. At least 29% of US Adults Use the Pinterest Platform
Pinterest is fourth in popularity, after YouTube, Facebook and Instagram—a metric that’s making an upward climb. Pinterest’s own demographic data indicates that more than half of Pinners are international, with at least half of new signups being men. So even if US audiences aren’t growing as quickly, there’s major potential for an international audience boom.
3. 93% of Active Pinners Use Pinterest to Plan for Purchases
Over 250 million people use Pinterest monthly. They want to discover ideas, save them, and DIY them. When you consider that 93% of them use Pinterest to plan purchases, it just makes good business sense to advertise on the popular virtual pinboard.
4. 50% Of Pinterest Users Purchase After Seeing a Promoted Pin
Promoted Pins are an organic part of a user’s feed. Among the pins from boards they follow are Pins that brands create to promote to a certain demographic. One out of every two Pinterest users makes a purchase after seeing a Promoted Pin in their feed.
5. Over 80% of Pinterest Searches Occur on Mobile
Mobile has become a huge part of shoppers’ lives. When looking for such things as recipes, apparel, and home decor ideas, people turn to Pinterest and 85% of those searches are through the network’s mobile app.
6. Pinners Plan Far Ahead of People on Other Platforms
Pinners create Boards for everything from gift and party ideas to their next vacation. According to Sprout Social, these Pinterest users plan twice as early as people who don’t use Pinterest. When you reach Pinners at an early stage of their planning process, you’re able to place your boutique products or services in front of them in a moment when they’re more open to possibilities.
7. 70% of Pinners Search, Save or Click on a Pin
Pinterest is not a passive content media platform. In fact, data shows that 70% of Pinners will search, save or click on a Pin. Everything people do on Pinterest leads them closer to action. Because people use Pinterest at all stages of the consumer journey, your boutique can play an important role on the path from inspiration to purchase.
What do all these statistics mean for you as a boutique owner?
The retail market can be very challenging, especially for smaller stores with both online and offline competition. That means you need to reach consumers on the channels they prefer to use.
According to Sprout Social, Pinterest happens to be a popular social network for active retail shoppers who are seeking helpful and inspiring ideas—whether that’s finding great home decor items or the perfect outfit.
So if you’re looking for a great way to increase awareness of your boutique, as well as drive traffic and sell more products, it’s time to get serious about Pinterest!
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