SEO or Search Engine Optimization is by no means a new term for business owners and marketers around the globe. A set of techniques and ideas that can help you bring your website’s ranking up on any given search engine may be the simplest way of defining the same.
Although used extensively for all kinds of businesses, eCommerce stores and sites are the ones that heavily rely on SEO. It not only assists them in driving their web traffic but also increases their visibility, which is highly essential for an online venture.
Like any other idea, however, this too suffers from a long list of myths and misconceptions that can reduce their effectiveness and instead cause harm to the site. Therefore, here we have curated and shared a list of some popular fallacies and disproved them for your reference.
Top eCommerce Myths, Debunked
The following listicle includes the top 6 false claims against search engine optimization that can cause you more harm than good.
Content doesn’t matter
Time and again, the famous marketing adage of “content is king” is repeated and mulled over. But when it comes to SEO, it quickly loses its relevance as many consider that all you require for the optimization process is an inclusion of keywords and links. Following this, the quality of the written word being published on the site is completely overlooked.
The point to be noted here though is that although links help a search engine determine how high a webpage should be ranked — more importantly, the content lets it know what query the page should be ranked for. Be it the product description or the about us page of the company, good content is essential.
Once is enough
Many believe SEO to be a quick fix for all their web traffic and search engine ranking worries. They think an optimal result can be achieved by simply using the techniques and making the necessary efforts once.
However, it is important to remember that there is nothing like a permanent fix for something dynamic like a website or a search engine’s algorithm. Efforts should be made continuously over a longer period of time to not just get the desired benefits, but also to maintain them.
Purchasing backlinks can help
Oftentimes, we all prefer taking shortcuts over going the entire long route to success, but frequently, we can also end up losing because of the same. While the relevance of links and link building stands untouched, it is simultaneously essential to ensure that these backlinks are from high authority websites.
Earning organic links can be time-consuming but will most certainly be rewarding as well as opposed to simply purchasing links online. After all, you never know what other websites are receiving links from such purchases.
Mobile responsiveness doesn’t affect the ranking
The mobile-first update by Google in 2018 remains one of the most impactful ones to date. Herein, the search engine took the step towards increasing the mobile-friendliness of websites so as to enhance the user experience. Also, more than rewarding the sites with good cell responsiveness, it punished those lacking the same.
Customer experience has always been an important goal for search engines and this update lies right in line with it.
More keywords will bring more traffic
Keyword stuffing is a much-witnessed mistake that business owners tend to make. This stems from the fact that using keywords and phrases can help you grow your visibility and relevance exponentially in the eyes of a search engine. But what people fail to understand is that simply including as many keywords as you can, will not serve that purpose.
Google has upgraded itself multiple times over the years to recognize and understand human language and the natural pattern of communication better. It makes it difficult to use keywords alone to enhance your SEO efforts. Relevant content is also required at the same time.
Sitemap can increase SERP rank
It is a widely accepted misconception that you can climb up the ranking ladder on a search engine result page (SERP) by adding an XML sitemap to the mix. Although these maps can be considered useful for a more thorough crawling by the engine, they are by no means necessary. They solely work to get all your pages indexed.
Depending on an XML sitemap can therefore be a bad option when it comes to increasing your page’s visibility and driving higher traffic.
Ultimately, what is required by any eCommerce website or store to sell more is not only good products and even better reviews. It also needs to be discoverable by the general public in return for a query about the items they provide.
Simply existing on the web without sufficient interaction and traffic can very easily and quite quickly drive a business towards losses and closure.
Then why take the chance?
Now that we’ve debunked these myths for you, go ahead, use these in your favor, and begin your growth today!