72 SEO Statistics You Should See Before Your Next Marketing Campaign

In today’s competitive market, the success of a business relies on the effectiveness of its marketing strategy.

Among all the marketing strategies, search engine optimization (SEO) is considered to be one of the best techniques for leveling up your business in the search engine results. According to 2018 statistics published on MarTech, 93% of the online experiences start with a search.

Whether you own a startup, small business, or a large company, SEO works for businesses of all sizes and gives a high ROI.

However, for good returns, click through rates, revenue, potential customers, and more, you have to launch an effective marketing campaign.

Search engines use complex algorithms to rank websites, which is why you have to play by their rules and try to adapt to those algorithms. The trouble is – not a single SEO expert knows for sure how these ranking factors precisely work.

The story doesn’t end here though. As soon as experts get a general idea of what particular search engines prefer to see for determining websites’ ranks, the rules change, and so they have to start studying them all over again.

However, that doesn’t mean there’s nothing you can do to create a decent SEO strategy. According to our friends over at SEO Tribunal, there are many ranking factors that basically remain constant. If you adjust your site in accordance with these, you should see an improvement in the search results.

The SEO Infographic below can help you with that. It will walk you through 72 SEO statistics—supported by research—that will take your marketing campaign up a notch.

Here’s what you’ll learn:

  • Evolution of search engines;

  • Google algorithm’s major updates;

  • Market share of each search engine;

  • Present and future SEO trends;

  • Advantages of ranking high on Google;

  • Factors that affect your website’s ranking;

  • Benefits of SEO for local businesses;

  • Best SEO tools for 2018.

Check it out:

60+ SEO Statistics to Help You Rank #1 in 2019

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Josh Wardini, Editorial Contributor and Community Manager at Seotribunal.com. With a preliminary background in communication and expertise in community development, Josh works day-to-day to reshape the human resource management of digitally based companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, Oregon.