Your homepage is like the front door to your shop. If your front door is locked, no one is going to stay, let alone shop or purchase anything. If your homepage is lame, no one is going to stay, let alone shop or purchase anything. No pressure. Luckily, there are several things you can easily do to ensure that customers stick around your website and buy several of your many awesome products.
Step #1: Tell Online Visitors What You Do Right Away
People have a small attention span. We want things instantly, and with the internet, we can usually get them. If visitors don’t think your store has what they want, they’ll just click the back button and move to another one. Don’t let that happen. Tell them what you have right away. Visitors want to know if your business is what they’re looking for. What do you sell? What services do you offer? You can answer these questions with a tagline under your logo or headline that will be seen right away. Ex. We sell high-quality instruments and teach you how to use them.
Step #2: Grab Their Attention
In addition to wanting to know what you have to offer, online visitors also want to be wowed. They want to see great photos of great products or a slideshow with great photos of those products in action. Great photography is worth the investment.
Step #3: Design a Homepage That Is Appealing AND User-Friendly
Be sure your homepage isn’t too overwhelming with too many things going on. The colors should look nice. If you want to highlight a sale, or new product, do so with a button or special feature box, don’t be tempted to use red font, anything that flashes, or all caps. These are things of the past that will hopefully never come back. Show your customers that you are professional and up with the times with a professional design that provides a pleasant user experience.
Step #4: Capture Their Email With a Newsletter Sign-Up Above The Fold
The only thing better than getting someone to visit your website or physical location is getting them to be loyal, repeat customers. The best way to do this? Get their email address. You can keep them coming back to your online shop, or your physical store by sharing sales info, offering coupons, or premiering new products. (Read more about email marketing here.)
When it comes to purchases made as a result of receiving a marketing message…
Step #5: Create a Navigation That Is Easy To Use
Your navigation is a map to help customers find what they want on your website. Make it easy to follow. Set up the main things they need and don’t make it too complicated. If you give visitors too many choices, they’ll hit information overload and decide to leave. Make sure your navigation includes links to your online store and your contact page.
Step #6: Showcase Your Products
Having featured products on your homepage is a must. You might feature new products, popular products, seasonal products, or a product that could use some spotlight love. People love having options and suggestions, so why not give it to them? (Especially if it leads them to the checkout.)
Step #7: Get Active On Social Networks
Social media is huge and isn’t going away. Show your online visitors that you are involved in social media by having links to your social media profiles on your homepage. (Guide to social sharing buttons here.) If customers can go to your social profiles and see that you engage with customers, they will feel connected to you and see you as a real business run by real people that care about their customers. If you aren’t involved with social media yet, start small by picking one (probably Facebook), or two (add Twitter or Pinterest) social networks that your customers use. Go where they already are. (Read about using social profiles here.)
Your homepage is the front door to your website, and more importantly, your online store. Leave the door unlocked and open by following these homepage must-do’s.