“Businesses, bloggers, and entrepreneurs live and die by their email marketing,” says OptinMonster.
While social media and content marketing are very powerful tools when it comes to growing your business, they don’t pack quite the punch that email marketing does.
True, each channel serves a different purpose, which can make it difficult to tell which one performs better. However, Teamgate offers some pretty compelling facts about how the performance of email marketing compares to the results of social media and content marketing campaigns.
By way of example, let’s say you have 2000 Facebook fans, 2000 followers on Twitter, and 2000 email subscribers. If you consider that Facebook’s organic reach is hovering around 6%, Twitter’s organic engagement is about 2%, and average email open rate across all industries and devices is around 24.88%, this would break down to the following numbers:
- 498 people would open your email
- 120 people would see your Facebook post
- 40 people would see your tweet
As you can see, email marketing outperforms social media in terms of organic reach and has more potential for generating revenue. In fact, points out Teamgate, studies have shown that email has better ROI. And it’s a heck of a lot easier to build a mailing list of 2000 people than it is to get 2000 new followers on Twitter or Facebook.
Here are 6 easy ways you can build your email list faster:
1. Make it Super Simple for Subscribers to Sign Up
Our increasingly digitalized lifestyle has contributed to an average attention span of 8 seconds. People have a difficult time focusing on one thing for longer than it takes to scroll through a Facebook feed, and that’s bad news when you need to keep your audience glued to their screens.
If you have too many widgets in your website’s sidebar, or you include several different calls to action at the end of your articles, you could be inundating your readers with too many options that are distracting them from the one action you want them to take.
As OptinMonster suggests, to get more email subscribers, you need to cut down on the clutter!
If your email signup process is too complicated, you run the risk of people getting distracted and never completing the desired action. To remedy this says Teamgate, “Allow one-click signup to ensure you’re optimizing your conversions and keeping it dead simple for the frazzle-minded to join your list.”
2. Include an Awesome Call to Action
The call-to-action you use will have a huge effect on your conversion rate. According to Teamgate, both the button copy and design will influence your prospect’s decision.
“A well-designed CTA stands out from the rest of the offer and is usually the first thing a visitor sees,” says Teamgate. It’s a good idea to run some A/B tests to see what colors work best for your website, but if you don’t have the time or means, aim for high contrast and eye-catching color.
Not sure what copy to use for your CTA? Try putting yourself in your visitor’s shoes, using the following phrase: “I want to ____”. For example, if you’re offering a free lead generation guide, you’d start with I want to “Learn the secrets of lead generation.”
Call to action phrases should be clear, specific and create an urgency to take action. If your offer is truly amazing, make sure your call to action can sell its value.
3. Offer an Irresistible Opt-in Bribe
Opt-in bribes can include anything from special offers or discounts to super valuable content, or access to an exclusive community. The key is to make your offer highly relevant and showcase benefits that a prospect can’t refuse.
You’ll need to have a clear understanding of who your target audience is and what makes them tick. Take a good look at your buyer personas and carefully evaluate your own goals. Try to determine the type of people you’re trying to attract, as well as what their passions, pain points, and desires are.
This kind of data will help you define and tailor your signup offer to a more targeted audience that is already interested in what you have to offer.
4. Use Emotional Triggers
Consumers are bombarded with advertisements and marketing messages all day every day, so you need to give them a compelling reason to read yours.
According to Entrepreneur, “Your copywriting should accomplish two goals: It should make consumers feel something, and it should make them act on those feelings.”
Emotional content that triggers feelings of urgency, vanity, fear, greed, hope, guilt or belonging, for example, works on people without them even realizing it and is, therefore, an incredibly powerful weapon of influence.
“…[W]hen it comes to improving open and clickthrough rates (CTRs)…emotional triggers are the secret to successful email campaigns,” says Convince & Convert.
5. Take Advantage of a Custom Built Landing Page
Giving away free stuff helps to boost your credibility and develop value-based relationships with your prospects. A clever way to do it is to use a custom built landing page, like this one from CoSchedule’s headline analyzer.
Users enter their email once to get lifetime access to a great tool that’s uber useful and free to use. “It’s a great example of how smart businesses implement list building tactics that also help them to raise brand awareness, build trust and likeability, ” says Teamgate.
This tactic allows you to capture emails and build your mailing list while “putting a lock” on the valuable content and tracking the performance of your campaign.
6. Partner With Influencers
Want to enjoy a significant spike in email sign-ups? Join forces with a big name influencer and get your brand in front of their cult following!
While cross promotion is growing more and more popular in our digital marketing world, it’s important that your company goals and brand values match up with those of the influencer you’re partnering with to avoid damaging your brand, generating poor-quality traffic, and acquiring emails with no potential.
As you probably already know, personal recommendation is the most trusted and credible form of advertising. In fact, according to Nielsen, 83% of global consumers trust recommendations from friends and family.
Because influencers typically enjoy a trust-based relationship with their community, they wield the power to sway their opinion. That being said, you’ll want to partner with someone who is not a direct competitor of your business and has the right kind of audience, suggests Teamgate.
There you go…six easy list-building tactics to help you get the right kind of email subscribers, faster.
And that’s crucial because done right, email is a money maker. In fact, for every $1 you spend on email marketing, you can expect an average return of $38. Furthermore, according to 80% of professionals, email marketing drives customer acquisition and retention.
Use the insights we’ve shared above to bring more revenue to your small business or retail store via email. You’ll learn what works for you and your audience as you go. The most important thing is to get started!
Also published on Medium.