5 Ways to Make Your Small Business’s Website Stand Out

As a small business owner, you need your website to stand out so that you can gain new customers and successfully grow your business. CXL points out that it takes web users a mere 50 milliseconds to determine whether they’ll stay on your website or look to a different one. First impressions, particularly when it comes to website design, accessibility, speed, and ease of use, are key for small business owners who hope to grasp the attention of web users in their location and beyond.

Here are five tips that’ll help your business’s website stand out and look as appealing as ever.

Impressive, Eye-Catching Design and Movability

Website design is everything. Alongside the color palette and fonts you choose, you must also consider layout. Balance text with pictures so that users can easily read blocks of information. 

Layout also includes how the website moves when a user scrolls. You may want text to slowly appear when users scroll, which will draw a user’s eye to content that appears and keep them reading. Ensure navigation is simple and easy for anyone to understand. Do this by keeping the navigation menu cookie-cutter; each tab and subtab should have only the information presented in the tab’s name. This allows users to find the information they need quickly and easily, which will keep them on your website longer.

Attention-Grabbing, High-Quality Photographs

The photographs you include on your website should not be stock photos. In fact, the more personable and attention-grabbing the photos are, the more likely users are to continue imploring your website. 

Small businesses often have a small staff. Hire a photographer to take high-quality photos of every staff member as well as the inside and outside of your business. You may include candids of workers in the midst of the workday. Scattering these types of photos throughout your website (and including them on an exclusive Meet the Team page!) will demonstrate your passion to potential customers browsing your small business website.

Incorporate Your Personality

Whether you own a factory or a coffee shop, potential customers subconsciously want to see and interact with your personality on your business’s website.

How can you add your personality to your website? Include your headshot and a short bio about your business, why you started it, and why you’re passionate about your particular industry. You can also have a tab on your website’s navigation menu titled Weekly Newsletter or Monthly Newsletter. You can write a personal newsletter/blog weekly or monthly that can be displayed on your website as well as sent to your business’s email subscribers. This will keep your business relevant as well as incorporate a personal touch that many customers (and potential customers!) will love. 

Inspiring, Funny, and Fresh Content

No one wants to read boring content on a website. That’s why it’s important that your website’s content is fresh and updated frequently. Not only this, but the content for each and every blog and webpage should be inspiring, informative, and even funny! Cracking a joke here and there or offering inspiration for other small businesses and business owners can draw web user’s attention to your website and keep it there.

Incorporate SEO Best Practices

Search engine optimization, commonly abbreviated to SEO, is key for small business growth. As MOZ explains, SEO is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”

With the help of a digital marketing agency, your website can be optimized for your particular industry, audience, and location. This way, your website will pop up higher on search engine results pages, leading to more potential customers visiting your website. When you combine excellent website optimization and design, your website is sure to stand out!

With these helpful tips, your small business’s website can draw in customers and successfully grow your business. Remember that personality, easy movability, and eye-catching design and photographs will always grasp the attention of web users from the start.

Andrew Black is a digital analyst with NH Strategic.

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