Good website design is what separates average brands from great brands. A good-looking landing page can make a lasting first impression. It can draw customers in and improve your business. With the help of the best web design agencies, you can make your brand shine.
First impressions are everything. Especially in this day and age, where a few seconds can make or break your brand. People won’t spend time on your website if they don’t like what they see.
And your website is the first representation of your brand. It may even be the first contact a future customer has with your business. So, website design is one of – if not THE most – important aspects that outline your online identity.
We’ll show you 5 ways you can use web design to improve and expand your brand.
Go for minimalism
Simplicity can really impress your audience. Statistically, a new visitor spends 50 milliseconds to form a first impression on your website. These moments are crucial in convincing them to stay. You wouldn’t want to waste their time with slides, banners or pop-ups.
Keep things as clean as possible. But, at the same time, offer information relevant to your business.
Avoid widgets and complicated structures. Instead, focus on your logo and visuals. Even the color scheme and fonts you choose can draw customers in. Or send them away. Little things, like the right color for your CTA buttons, can lead to more sales! It’s red, by the way.
Focus more on a user-friendly interface. The best web design agencies can help you build a responsive website. Maybe one with a mobile-friendly interface. You want your future customers to find you from mobile devices, too.
Focus on brief decisions for your visitors
When visitors wander looking for their options, chances are they will leave without making a decision. That doesn’t benefit your business. An intuitive interface helps your visitors make choices.
You don’t need too many calls-to-action (CTAs) to provoke a reaction from your visitors. In fact, it can lead to an opposite effect. When your call-to-action buttons are clear and concise, people are more likely to click!
The fewer decisions a visitor has to make, the better. There’s a higher chance they will follow through with conversion. Moreover, minimizing their choices helps them focus on the action you want them to take.
Craft effective call-to-action buttons
You can boost your click-through rates by making an inspired CTA placement. Here’s the deal, a well-placed call-to-action on your homepage helps your visitors navigate your site faster. And it may help with conversion rates, too.
CTA buttons can link to contact forms, more info or a product purchase, among others. Whatever you use them for, they can be really helpful. If you place them well, that is.
Luckily, you can seek help from the best web design agencies to find out what works for your website. Because testing is an essential part of marketing and understanding your audience.
In the end, CTAs must remain clear and entice the audience. You’re looking for interaction AND conversion.
Quality content from the best web design agencies is key
The question is, do you speak your audience’s language? Content is an important part of your marketing strategy. It needs to be engaging and compelling. Or else visitors won’t understand your business and your brand. And they won’t follow your CTA. Here’s what you can do to improve your chances:
- Branding content is what affects your success. This is why you should carefully choose your logo and tagline.
- Pay attention to your homepage text, too. The content should be engaging, interesting and convincing. Be careful! Too much information can dampen your chances at conversion.
- Choose simple but relevant headlines. Make sure they’re appropriate for your business and pages. Otherwise, your visitors may lose interest. And you may lose them before they become customers.
- Experiment with tone, length, numbers, and statistics. Test your audience and see what works. It’s what the best web design agencies do!
Ensure a good SEO implementation
You can have the best website out there! But if it’s not optimized for search engines, you’ll be left wondering why you don’t have any new clients. We’ll tell you how to attract new visitors.
Use keyword research to find out what people search for when looking for the things you sell. Then, use those keywords in your content.
Your SEO-optimized site will rank higher in searches. Therefore, potential clients are more likely to click and check your website. You can do this yourself or contact the best web design agencies for help.
It’s not easy to stand out online, but your business can benefit greatly from a well-optimized website. Use marketing and website design to your advantage. They could make a difference in the number of visitors to your site. And in the number of conversions, of course.